There are 3 secrets to writing upsells 7 figure business owners know about…
That 5 figure business owners don’t.
What to know what they are? Here you go…
- Longer upsells tend to convert better
After people have spent 40 mins reading your sales letter…
You may think it’s time to give them a break and get straight to the point.
But testing shows that longer upsells that keep people in a warm fuzzy state after their first purchase…
Present new information…
And give people a NEW reason to upgrade…
Convert better than straight discount offer pages.
- They don’t look or read like an upsell
Disguising your upsell as an implementation guide…
Or an important update about one of the ingredients in their supplement…
Can keep people engaged…
Rather than instantly searching for the button to decline your offer.
- They offer customers even BIGGER results
Sure, people love a bargain.
But explaining how the benefits of the supplement build over time…
And that upgrading their order will enable them to experience bigger benefits as a result…
Can help boost conversions to 30% or more.
So to wrap this all up…
Copywriters love to beat their chest about front end conversions…
But it’s dialing in the conversion rate of every stage of the funnel where the big money is made.
So try making your upsells longer, less obvious and with an offer of BIGGER or faster results to generate higher conversions and happier clients.
