Getting people to take action is hard.
It’s easier for them to do nothing, to keep their credit card in their pocket and carry on with their day.
But inaction has a price too.
That price is continuing to wince when opening a jar from joint pain…
To continue feeling embarrassed when they can’t follow conversations due to brain fog…
Or to still feel the dread of what high blood sugar means for their nerves, vision and future.
Remind them of this.
When you get to the close of your sales letter or email sequence…
Remind people that inaction is a choice too.
A choice between being trapped on their current path…
Or taking action… and taking their first step to a better tomorrow.
