Ah, the long form sales letter. Such a bone of contention among copywriters. Many will deride their length, saying nobody has the patience to read pages of copy these days, whilst direct marketing copywriters, who test avidly, will tell you
Sooo, the new website is up and running, after a few minor technical hitches. On the home page youâ€™ll see Iâ€™ve followed through with the idea/threat of switching to promoting myself as an agency. Along with the elevated sense of
â€œFor six months I read all the car ads in search of information. All I found was fatuous slogans and flatulent generalitiesâ€¦If their engineering was as incompetent as their advertising, their cars would not run ten miles without a breakdown.â€
Three months and several rewrites later, my eBook on persuasive writing has finally been released. It comprises of all the posts from my recent persuasive writing series, and a couple more to fill in the gaps. Experienced copywriters won’t discover
“They were easier to read than ignore” – Victor Schwab If you’re looking for punchy copywriting tips, you’ve landed in the right place. It’s often said that copywriting can’t be too long, just too boring. And let’s face it,
It’s believed that procrastination and writerâ€™s block are caused by the writer’s desire to achieve perfection. The fear of composing an awkward sentence or weak turn of phrase can be so paralysing that many writers simply canâ€™t face the simple
“Metaphors have a way of holding the most truth in the least space.” â€“ Orson Scott Card Whether in Homerâ€™s Iliad, Shakespeareâ€™s plays or Rowlingâ€™s Harry Potter, fictional writing is packed with metaphors because theyâ€™re so effective at stimulating a
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