“They were easier to read than ignore” – Victor Schwab If you’re looking for punchy copywriting tips, you’ve landed in the right place. It’s often said that copywriting can’t be too long, just too boring. And let’s face it, marketing and advertising is only tolerated at the best of times. So if your copy […]
Has Your Business Learnt that Teaching Sells?
Brian Clark released his ‘Teaching Sells’ report last week on the internet’s potential as a training medium and as a call up for freelance copywriters to think about creating and charging for educational content. No doubt the report will have got entrepreneurial brains racing on how they can build businesses around creating interactive learning environments, […]
RSS for Dummies
More people and more people are becoming familiar with RSS now that it’s integrated into web browsers and featured on mainstream portals such as newspaper websites and Ebay. For those still unsure of why they should want to use this time saving method for pulling news to you and keeping your finger on the pulse […]
Why Businesses Aren’t Blogging
I am a business blogging evangelist. There I’ve said it. I think businesses should be selling their services through education and building trust with information of value. What better way of achieving this than with a relevant and regularly updated blog? Sometimes I wonder whether I do get carried along with the whole web 2.0 […]
“Google is not a search engine. It’s a reputation management systemâ€Â
The relationship between copywriting and search marketing has never been closer; I now find myself covering the same stories as eminent SEM pros Lee Odden and Andy Beal. All three of us have recently covered issues highlighted in a Wired article about ‘The See-Through CEO’, a story about how being transparent can enhance your image, […]
E-consultancy Roundtable Online-PR report
Discussion of Online-PR continues unabatted with the ever reliable e-consultancy releasing their report on the status quo. A few of the key points: There might be widespread use of Online PR for defensive purposes, such as reputation monitoring, but there is still little proactive use for marketing due to lack of experts and PR agency […]
Get Your Pens Ready for the Explosion in Online PR
The web copywriter’s market is evolving so fast that rarely a week passes without new opportunities appearing on the horizon. The requirements of business websites are developing all the time. Static brochure style sites are dated, portals of news and information is what’s needed. It would appear that web marketers are now responding to the […]
World’s biggest advertiser announces, “It’s not about telling and selling…It’s about engaging.â€Â
I often harp about how, in this age of 24/7 ‘pull’ access to information, businesses need to be providing a steady stream of articles to capture prospects and turn them into customers. The internet is about information, not blatant advertising. By harnessing your news, and the power of RSS, it’s never been easier to develop […]
The Future of Blogs, Your Content and Your Business
Anybody who has seen my main website will know that I might have jumped the gun a bit when I pigeon holed myself as a professional business blogger. It’s been not so much a case of jumping on the blogging bandwagon as jumping too early with nowhere to land. So whilst I wait for the […]
What Does RSS Have To Do To Reach The Tipping Point?
Bloggers and online marketers are forever trumpeting the wonders of blogs as a business and marketing tool. But blogs will only be able to live up to the dreams of its disciples if they start being read by average Joe from the mass market. Some work still needs to be done if RSS and blogs […]