15 Punchy Copywriting Tips

  “They were easier to read than ignore” – Victor Schwab If you’re looking for punchy copywriting tips, you’ve landed in the right place. It’s often said that copywriting can’t be too long, just too boring. And let’s face it, marketing and advertising is only tolerated at the best of times. So if your copy […]

RSS for Dummies

More people and more people are becoming familiar with RSS now that it’s integrated into web browsers and featured on mainstream portals such as newspaper websites and Ebay. For those still unsure of why they should want to use this time saving method for pulling news to you and keeping your finger on the pulse […]

Why Businesses Aren’t Blogging

I am a business blogging evangelist. There I’ve said it. I think businesses should be selling their services through education and building trust with information of value. What better way of achieving this than with a relevant and regularly updated blog? Sometimes I wonder whether I do get carried along with the whole web 2.0 […]

“Google is not a search engine. It’s a reputation management system”

The relationship between copywriting and search marketing has never been closer; I now find myself covering the same stories as eminent SEM pros Lee Odden and Andy Beal. All three of us have recently covered issues highlighted in a Wired article about ‘The See-Through CEO’, a story about how being transparent can enhance your image, […]

Get Your Pens Ready for the Explosion in Online PR

The web copywriter’s market is evolving so fast that rarely a week passes without new opportunities appearing on the horizon. The requirements of business websites are developing all the time. Static brochure style sites are dated, portals of news and information is what’s needed. It would appear that web marketers are now responding to the […]

World’s biggest advertiser announces, “It’s not about telling and selling…It’s about engaging.”

I often harp about how, in this age of 24/7 ‘pull’ access to information, businesses need to be providing a steady stream of articles to capture prospects and turn them into customers. The internet is about information, not blatant advertising. By harnessing your news, and the power of RSS, it’s never been easier to develop […]

Skip to content