In recent weeks, Iâ€™ve discussed why you need to adjust your copywritingâ€™s personality to appeal to different audiences. It just comes with the territory. Well, the rise of one-to-one marketing means the ability to mould your language and style to match your target market could soon be in greater demand. What is one-to-one marketing? With […]
Which Personality Type Does Your Copywriting Appeal To?
Different people like to be spoken to in different ways. Some want to know the facts, whilst others are more interested in hearing a story. So copywriting needs to be pitched to match the attitude and style of your target audience, and resonate with their personality type, if you want it to provoke the right […]
What’s Your Copywriting’s Personality?
If copywriting is salesmanship in print then all you;ve got to do is weave a benefit laden pitch that will persuade anybody to buy, right? Well, whilst that’s generally true, what you’ve also got to consider is that different people respond to words in different ways. The trick is to write in a style that […]