Posts Tagged "personality"

One-to-one marketing and its implications for copywriters

In recent weeks, I’ve discussed why you need to adjust your copywriting’s personality to appeal to different audiences. It just comes with the territory. Well, the rise of one-to-one marketing means the ability to mould your language and style to

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Which Personality Type Does Your Copywriting Appeal To?

Different people like to be spoken to in different ways. Some want to know the facts, whilst others are more interested in hearing a story. So copywriting needs to be pitched to match the attitude and style of your target

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What’s Your Copywriting’s Personality?

If copywriting is salesmanship in print then all you;ve got to do is weave a benefit laden pitch that will persuade anybody to buy, right? Well, whilst that’s generally true, what you’ve also got to consider is that different people

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