You always want your reader to think you’re just like them. Someone who worries about the same things… Faces the same daily struggles… And heck, even watches the same TV shows and shares the same worldview. Because the more you can mirror your reader… The more relatable your emails and sales pages will be. So […]
Marketing Events During Coronavirus be like…
It’s not every day you show up to a marketing event and the presenters walk on in hazmat suits (Thailand style). But then this was no ordinary marketing event… This was Project Persuasion 4.0 – Marketing Gone Wild. Over 3 days I filled my notebook with the unconventional ideas and ‘down the rabbit hole’ strategies […]
Copywriting is Easy
I’m about to share some information that could destroy my business. What I’m about to tell you could cause sales of my new eBook to plummet, shakes of the head from peers and derision throughout the industry. I could even be banned from future conferences and subjected to a writ forbidding me from speaking of […]