You always want your reader to think you’re just like them.
Someone who worries about the same things…
Faces the same daily struggles…
And heck, even watches the same TV shows and shares the same worldview.
Because the more you can mirror your reader…
The more relatable your emails and sales pages will be.
So what’s the best way to sound relatable in your copy?
Step one – Create a buyer persona of your reader, and write to that person ONLY.
The good news is that with AI tools you can create buyer personas faster than it takes to boil an egg…
And in a puff of smoke, your reader will appear across the table from you… eager to hear what you have to say.
Step Two – Write about a moment of vulnerability your reader will relate to…
A moment when you hit rock bottom…
When all hope seemed lost…
And you either had to make a breakthrough or sink like a stone.
Because it’s our darkest moments that will get readers leaning in…
Feeling the same vulnerability in their own life…
And looking to you to take their hand and lead them to a better tomorrow.
