To get people to click through their emails, most copywriters go hard on curiosity.
Sure, curiosity gets clicks.
But conversions?
Not as many as you’d hope.
Try this instead…
Go deeper.
Go beyond curiosity, being entertaining or useful.
Dig deeper into your reader’s psyche.
Say something insightful about why they’re stuck which they’ve never heard before.
Tell a story about someone who also felt trapped until they made ONE key mindset shift…
Or talk about why they’ll be forever be chasing diet guru after guru like a lost sheep unless they click the link.
Sure, curiosity is powerful.
But digging deeper into your reader’s psyche does a much better job of preselling the click…
And getting more conversions as a result.
