Meme Luxury Yacht

  Meme is a luxury yacht available for chartered cruises around the Mediterranean. Unfortunately there’s wasn’t time for  to experience its delights firsthand when I was asked to write a brochure for this beautiful boat: [custom_list style=”list-2″] The copy had to sell the ‘experience’ and not just the yacht’s features Targeted at the high end […]


  Planetpro is a staffing solutions provider specialising in contractors for sales and marketing roles in hi-tech industries. It wanted to create a new website and brochure to update its branding and to reflect its modern, forward thinking approach to contractor recruitment: [custom_list style=”list-2″] The website copy needed to be punchy and concise, while also […]

Furniture Copywriting

[vc_row][vc_column width=”1/1″][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text] Furniture Copywriting for Luxury, Commercial and Industrial Advertising Previous furniture copywriting projects include a hardwood carpentry workshop, a high end metal garden furniture distributor, an eco furniture designer and a Scandinavian manufacturer of ESD workbenches Whether you’re selling luxury vintage armchairs or small component cabinets, every item of furniture has its own […]

AAH – Sign up to Trident

AAH, one of the UK’s leading pharmaceuticals suppliers, needed a brochure its sales team could leave with clients after a visit. The brochure needed to: [custom_list style=”list-1″] Reinforce why Trident was the #1 supplier of generics and parallel imports. The additional benefits it offered over other suppliers. Written in a clear, professional tone without meaningless […]

Technicolor – Media Services

Technicolor, a global leader in the home entertainment industry, wanted a brochure to promote its post production services to film studios. [custom_list style=”list-2″] Highlight the complexity of managing digital media libraries inhouse. Explain why outsourcing to Technicolor was the smarter option. Reinforce why major Hollywood film studios rely on Technicolor’s expertise. [/custom_list] The information for […]

Micro Focus – Cobol: No Barriers

Micro Focus wanted to promote the global launch of its application development tool, Visual Cobol R3, with a new brochure, website and video. The timeframe? One week. [custom_list style=”list-2″] Empathise with why developers have avoided using COBOL in the past. Explain why Visual Cobol R3 is different and will save them time and money. Breakdown […]

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