by Matt Ambrose

Micro Focus – Cobol: No Barriers

Micro Focus wanted to promote the global launch of its application development tool, Visual Cobol R3, with a new brochure, website and video. The timeframe? One week.

[custom_list style=”list-2″]

Empathise with why developers have avoided using COBOL in the past.
Explain why Visual Cobol R3 is different and will save them time and money.
Breakdown a complex topic, with a lot of jargon, into a concise argument which both developers and finance managers can understand.

[/custom_list]

Despite the small time frame and the topic’s complexity, we were able to digest all the information and produce a clear, compelling brochure ready for launch day.

About Matt Ambrose

Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.