Micro Focus wanted to promote the global launch of its application development tool, Visual Cobol R3, with a new brochure, website and video. The timeframe? One week.
- Empathise with why developers have avoided using COBOL in the past.
- Explain why Visual Cobol R3 is different and will save them time and money.
- Breakdown a complex topic, with a lot of jargon, into a concise argument which both developers and finance managers can understand.
Despite the small time frame and the topic’s complexity, we were able to digest all the information and produce a clear, compelling brochure ready for launch day.