To the uninformed, The Simpsons is a kids’ cartoon. To those that know better, it’s been one of the best satirical programmes for decades, shining a mirthy light on what’s ridiculous or plain wrong with modern society. In one episode
Content marketing. The campaign that never ends. Never have marketers pumped out so many blogs, Slideshares, YouTube videos and reports to feed the unfulfilled appetite of buyers. Or so we’re told. The stats may suggest otherwise. According to SiriusDecisions – ‘More than 60%
Hopefully, last week’s post on the folly of chasing Likes instead of leads had you nodding sagely in agreement. Now that’s out of the way, I’m sure you’d like to know how today’s smart marketers are generating leads like gangbusters?
UK marketers are getting better, but 42% still rate themselves as ineffective at content marketing. If they want to get better results next year, they’d do well to sit beside people who’ve been successfully creating cash from content for years. As we
PR used to be a lonely soul. It would perform tasks in isolation, diligently writing back slapping press releases to keep the boardroom happy. But times have changed. PR has since been brought in from the cold to work shoulder
It’s now been a few months since Google released its Hummingbird update. While it affected a reported 90 percent of websites, in the main it’s been met with a sigh of relief. Those who’ve been following the rules of diligently
What goals do you try to achieve with your content? Are you publishing with a strategy, or focused too much on keywords? In this guest post by Catherine Fyson from Koozai suggests four questions to ask before you hit publish. Incidentally,
SEO is changing fast. No longer is it a mystery only the technically minded can understand. The rules are clear: create a well built website and fill it with content people want to read and share. When combined with a