To the uninformed, The Simpsons is a kids’ cartoon. To those that know better, it’s been one of the best satirical programmes for decades, shining a mirthy light on what’s ridiculous or plain wrong with modern society. In one episode Homer successfully runs for Sanitation Manager. He do so while ‘rattling cages’, bucking the trend […]
7 Steps to Creating Exceptional Content
[vc_row][vc_column width=”1/1″][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text] Is Content Marketing a Waste of Time? Marketers are producing more content than ever before. But too often, what’s created is dull, unfocused and fails to get much interest from buyers: – 30 companies scored just 12.8 out of 30 for the engagement value of their content – Forrester Research – More […]
Is Content Marketing a Waste of Time?
Content marketing. The campaign that never ends. Never have marketers pumped out so many blogs, Slideshares, YouTube videos and reports to feed the unfulfilled appetite of buyers. Or so we’re told. The stats may suggest otherwise. According to SiriusDecisions – ‘More than 60% of B2B content ends up in ‘content wasteland‘. In other words, it’s never read. This […]
Popups Not Working? Create Lead Magnets Instead
Hopefully, last week’s post on the folly of chasing Likes instead of leads had you nodding sagely in agreement. Now that’s out of the way, I’m sure you’d like to know how today’s smart marketers are generating leads like gangbusters? As with many of the best tactics, this one is nothing new. All it involves […]
2 out of 5 UK marketers still struggle with content marketing. How to be one of the successful ones in 2015
UK marketers are getting better, but 42% still rate themselves as ineffective at content marketing. If they want to get better results next year, they’d do well to sit beside people who’ve been successfully creating cash from content for years. As we head into 2015, the content marketing revolution rolls on with gusto. Businesses on both sides […]
I goofed. Here’s that Inbound Marketing eBook again
[vc_row][vc_column width=”1/2″][vc_single_image image=”3638″ img_size=”full” img_link=”http://copywriterscrucible.com/wp-content/uploads/Inbound%20Marketing%20in%20Two%20Weeks%20-%20Matt%20Ambrose%20-%20The%20Copywriter’s%20Crucible.pdf”][/vc_column][vc_column width=”1/2″][vc_column_text]Hands up, I goofed. Two weeks ago I posted about my new Inbound Marketing eBook only to discover the email subscribe button didn’t work. Cue double face palm. It’s working now, but to avoid a repeat disaster I’m going to just hand it over without having to register. This does […]
How to Update Your PR Strategy to Stop Publishing into the Digital Vacuum But Instead Generate Real Results for Your Clients
PR used to be a lonely soul. It would perform tasks in isolation, diligently writing back slapping press releases to keep the boardroom happy. But times have changed. PR has since been brought in from the cold to work shoulder to shoulder with the rest of the marketing crew. Social media and modern content creation […]
What is the impact of Google Hummingbird on SEO Copywriting? Nothing we didn’t know already
It’s now been a few months since Google released its Hummingbird update. While it affected a reported 90 percent of websites, in the main it’s been met with a sigh of relief. Those who’ve been following the rules of diligently posting quality articles feel vindicated, whereas those who’ve blindly chased keywords with thin content of […]
Guest Post – Four Questions to Ask of Your Content Before You Hit Publish
What goals do you try to achieve with your content? Are you publishing with a strategy, or focused too much on keywords? In this guest post by Catherine Fyson from Koozai suggests four questions to ask before you hit publish. Incidentally, I’ve decided to ramp up my guest blogging activity. So if you’d like me to […]
Are you an SEO copywriter? Maybe you should change your title to content strategist
SEO is changing fast. No longer is it a mystery only the technically minded can understand. The rules are clear: create a well built website and fill it with content people want to read and share. When combined with a promotion strategy, traffic and higher rankings will naturally follow. This Spartan sounding approach to SEO […]