Wouldn’t it be great to get paid for writing proposals? Or are all those unpaid hours putting together marketing plans part of the cost of doing business? Well, B2B copywriter Casey Demchak has been pocketing a tidy $3,000 writing ten page proposals for years. That’s $300 per page. The secret to his success? The proposals […]
9 Reasons Your B2B Copywriting Isn’t Converting
Slowly but surely, B2B copywriting is getting better. The message is getting through – you’re not selling to cold corporate entities. You’re selling to people. But occasionally, you still run into B2B copy that has the panache of an instruction manual and a conversion rate that would make a Facebook page cry. So if you’ve […]
About Page Copywriting Tips. It’s Not About You, it’s About the Customer
Have you checked your website’s stats recently? If so, you might have noticed that one of the most popular pages is the humble ‘About’ page. Why? Because visitors want to know who’s pulling the levers behind the curtain. They want to know why they should believe the slick sales pitch on the home page, and whether […]
How to Update Your PR Strategy to Stop Publishing into the Digital Vacuum But Instead Generate Real Results for Your Clients
PR used to be a lonely soul. It would perform tasks in isolation, diligently writing back slapping press releases to keep the boardroom happy. But times have changed. PR has since been brought in from the cold to work shoulder to shoulder with the rest of the marketing crew. Social media and modern content creation […]
What is the impact of Google Hummingbird on SEO Copywriting? Nothing we didn’t know already
It’s now been a few months since Google released its Hummingbird update. While it affected a reported 90 percent of websites, in the main it’s been met with a sigh of relief. Those who’ve been following the rules of diligently posting quality articles feel vindicated, whereas those who’ve blindly chased keywords with thin content of […]
Should B2B copywriters use long form sales letters on corporate websites?
Ah, the long form sales letter. Such a bone of contention among copywriters. Many will deride their length, saying nobody has the patience to read pages of copy these days, whilst direct marketing copywriters, who test avidly, will tell you otherwise. When discussing long form copy, many people will picture those get rich quick schemes […]
The Copywriter’s Crucible Puts Clichéd Copywriting on Trial
Sooo, the new website is up and running, after a few minor technical hitches. On the home page you’ll see I’ve followed through with the idea/threat of switching to promoting myself as an agency. Along with the elevated sense of self importance, I’m hoping it will push me up higher into the big leagues as […]
Should B2B Copywriting Be More Conversational?
Arrived here from Google looking for a B2B copywriter? Please visit my B2B copywriting service page to find out how I can help Should you write the way you talk? Many copywriters I follow (Dean Rieck for example) and learn from certainly think so. But persuading the B2B marketing crowd of conversational copywriting’s merits is […]
Why Brief is Better when it comes to B2B Email Copywriting
Writing B2B emails is one of your trickiest tasks as a copywriter. They might be brief (100 words max). But that just means you’ve got more to pack into every word. Business people can be stressed and busy at the best of times. They don’t have time to patiently check through every message. If you’re […]