Wouldn’t it be great to get paid for writing proposals? Or are all those unpaid hours putting together marketing plans part of the cost of doing business? Well, B2B copywriter Casey Demchak has been pocketing a tidy $3,000 writing ten
Slowly but surely, B2B copywriting is getting better. The message is getting through – you’re not selling to cold corporate entities. You’re selling to people. But occasionally, you still run into B2B copy that has the panache of an instruction
Have you checked your website’s stats recently? If so, you might have noticed that one of the most popular pages is the humble ‘About’ page. Why? Because visitors want to know who’s pulling the levers behind the curtain. They want to
PR used to be a lonely soul. It would perform tasks in isolation, diligently writing back slapping press releases to keep the boardroom happy. But times have changed. PR has since been brought in from the cold to work shoulder
It’s now been a few months since Google released its Hummingbird update. While it affected a reported 90 percent of websites, in the main it’s been met with a sigh of relief. Those who’ve been following the rules of diligently
Ah, the long form sales letter. Such a bone of contention among copywriters. Many will deride their length, saying nobody has the patience to read pages of copy these days, whilst direct marketing copywriters, who test avidly, will tell you
Sooo, the new website is up and running, after a few minor technical hitches. On the home page youâ€™ll see Iâ€™ve followed through with the idea/threat of switching to promoting myself as an agency. Along with the elevated sense of
Arrived here from Google looking for a B2B copywriter? Please visit my B2B copywriting service page to find out how I can help Should you write the way you talk? Many copywriters I follow (Dean Rieck for example) and learn
Writing B2B emails is one of your trickiest tasks as a copywriter. They might be brief (100 words max). But that just means you’ve got more to pack into every word. Business people can be stressed and busy at the
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