Posts Tagged "B2B"

Cliched copywriting on trial

The Copywriter’s Crucible Puts Clichéd Copywriting on Trial

Sooo, the new website is up and running, after a few minor technical hitches. On the home page you’ll see I’ve followed through with the idea/threat of switching to promoting myself as an agency. Along with the elevated sense of

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Why Brief is Better when it comes to B2B Email Copywriting

Writing B2B emails is one of your trickiest tasks as a copywriter. They might be brief (100 words max). But that just means you’ve got more to pack into every word. Business people can be stressed and busy at the

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