To Write Great Leads Combine the Drama of a Soap Opera with Emotional Loss

“Dr. Lee, how bad is it this time?” “It’s not good, his heart just can’t support his weight.” Near death story leads like this are all the rage in supplements world. And for good reason. “People are bored shitless” (to quote John Carlton)… And opening your sales letter with a dramatic moment can reel in […]

Check out this hybrid Facebook ad funnel – It’s gold

Creating a million dollar selling funnels doesn’t have to be rocket science. It doesn’t have to mean testing 100 different headlines… forcing traffic through 10 different presells… or feeling like you’re herding cats trying to get it profitable. It can be as simple as seeing what’s working for marketing’s elite and re-engineering it. There’s one […]

FTC Compliance Guidelines for Natural Health Supplements – Turn a Minefield into a Trust Tree

From the way Facebook is bashing down on supplement ad campaigns with its banhammer, like a frenzied game of whack-a-mole, it’s clear supplement ads have to be whiter than white to stay alive. No longer can you make unsubstantiated claims or stretch the truth until it snaps. And this applies to the presell pages used […]

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