FTC Compliance Guidelines for Natural Health Supplements – Turn a Minefield into a Trust Tree

From the way Facebook is bashing down on supplement ad campaigns with its banhammer, like a frenzied game of whack-a-mole, it’s clear supplement ads have to be whiter than white to stay alive. No longer can you make unsubstantiated claims or stretch the truth until it snaps. And this applies to the presell pages used […]

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