In science class at school… All I ever wanted was to see things explode. But mixing sulphuric acid with baking soda only ever happened once in chemistry class. Then it was back to studying the periodic table… And calculating the speed of waves nobody could see. BORING! Well, guess what… Readers feel the same way […]
9 Lessons from Launching My Own Supplements
Now I’ve finally got one of my sup offers converting at about 1% and with a decent AOV (touch wood)… My imposter syndrome has faded just enough to allow me to pump out this post… (before, no doubt, my next test bombs and it rushes back with a vengeance). None of these insights are going […]
What Elon Musk Taught Me About Testing Offers
SpaceX gets through a lot of rockets. Elon Musk’s space company has launched over 100 unmanned rockets in the last decade… Some costing as much as $62 million… And a LOT of them blew up! In fact, even Musk admitted that, until recently, “Odds of rocket landing successfully are still less than 50%.” So were […]
To Write Great Leads Combine the Drama of a Soap Opera with Emotional Loss
“Dr. Lee, how bad is it this time?” “It’s not good, his heart just can’t support his weight.” Near death story leads like this are all the rage in supplements world. And for good reason. “People are bored shitless” (to quote John Carlton)… And opening your sales letter with a dramatic moment can reel in […]
By the letter of the law, what I did is not a crime.
By the letter of the law, what I did is not a crime. But it still makes me cringe with guilt. No, it wasn’t visiting my grandparents on lockdown. Yet when I reveal it, people will be unsubscribing and deleting me from their contacts faster than lightning strikes the tree. What am I talking about? […]
Check out this hybrid Facebook ad funnel – It’s gold
Creating a million dollar selling funnels doesn’t have to be rocket science. It doesn’t have to mean testing 100 different headlines… forcing traffic through 10 different presells… or feeling like you’re herding cats trying to get it profitable. It can be as simple as seeing what’s working for marketing’s elite and re-engineering it. There’s one […]
FTC Compliance Guidelines for Natural Health Supplements – Turn a Minefield into a Trust Tree
From the way Facebook is bashing down on supplement ad campaigns with its banhammer, like a frenzied game of whack-a-mole, it’s clear supplement ads have to be whiter than white to stay alive. No longer can you make unsubstantiated claims or stretch the truth until it snaps. And this applies to the presell pages used […]