SpaceX gets through a lot of rockets.
Elon Musk’s space company has launched over 100 unmanned rockets in the last decade…
Some costing as much as $62 million…
And a LOT of them blew up!
In fact, even Musk admitted that, until recently, “Odds of rocket landing successfully are still less than 50%.”
So were all those glorious fireballs unmitigated disasters for Musk’s company?
Far from it.
Musk savoured every one of them as a chance to get data…
Glorious, illuminating data.
With Musk even hailing every explosion as “another exciting test.”
Because unlike NASA…
…who’d painstakingly plan out every fine detail on paper…
Musk’s attitude was to test fast, break things early and get the data he needed to improve his chances on the next try.
The result?
SpaceX is now landing rockets with laser precision…
And Musk plans to send an armada of manned spacecraft to Mars by the end of the decade.
The same mindset comes in handy when testing your own offers.
Because even after spending weeks refining the copy…
Getting feedback from other copywriters…
And investing in eye popping design…
There are NO guarantees the campaign’s going to work.
Because here’s the bitter pill we all have to swallow…
Rarely are campaigns a skyrocketing success on launch day.
Typically, success comes from testing…
Identifying what parts of the funnel didn’t work…
And then sifting through the wreckage to work out what improvements to make before rolling out the next one.
The good news is that…
…just like with SpaceX…
You can get tons of data from every launch!
Along with Google Analytics for time on site and bounce rate…
Another priceless tool for testing is Hotjar.
Hotjar provides you with recordings of visits over 30 seconds…
So you can see what people are clicking on…
What makes them stop scrolling…
How far they get through the page…
And what needs to be improved to keep people scrolling all the way to the checkout.
So the next time you launch a campaign…
Don’t feel like pulling the plug if you fail to hit the hallowed 1-2% conversion rate on day one.
Instead, adopt Musk’s attitude at SpaceX…
See every launch as a chance to get data…
To identify why the campaign didn’t work…
And then what improvements to make so the next launch does even better…
Until you can finally achieve that glorious moment of cheering and clapping for joy…
When your launch takes off in a spectacular display of upwardly spinning metrics…
And shatters your profit goals.
