It’s not just about keywords anymore. Smart marketers and SEO copywriters have known for some time that focusing on keywords alone is a fool’s errand. There’s just as much, if not more, traffic to be gained from social media if you create content around hot topics and key customer problems. But how can you identify […]
What is the impact of Google Hummingbird on SEO Copywriting? Nothing we didn’t know already
It’s now been a few months since Google released its Hummingbird update. While it affected a reported 90 percent of websites, in the main it’s been met with a sigh of relief. Those who’ve been following the rules of diligently posting quality articles feel vindicated, whereas those who’ve blindly chased keywords with thin content of […]
Google Hummingbird? Who cares! Develop an SEO copywriting strategy for clients that always works
Hold tight folks because Google has just released another update. Affectionately named Hummingbird, it’s got the SEO community all a flutter with confusion reigning on what SEO tactics Google is targeting this time. Early signs are that its websites packed with ‘long tail’ phrases and articles that answer specific questions that will get a boost. […]
Are you an SEO copywriter? Maybe you should change your title to content strategist
SEO is changing fast. No longer is it a mystery only the technically minded can understand. The rules are clear: create a well built website and fill it with content people want to read and share. When combined with a promotion strategy, traffic and higher rankings will naturally follow. This Spartan sounding approach to SEO […]
Should copywriters be offering SEO services next year? Google certainly thinks so
At this time of year it’s always good to reflect on what went well and what didn’t in 2012. A new year is around the corner, which means a new opportunity to learn from this year’s mistakes and to step forward in the right direction. For me, this means reflecting on the affiliate marketing campaign […]
The Truth about SEO Copywriting – It’s about Customers, Not Keywords
There are few professions that can compete with the air of mystery that surrounds SEO. In fact, David Copperfield could learn a thing or two about misdirection and creating mystique from a chat with an SEO consultant. But things are changing. Google’s algorithm is getting ever more sophisticated, and the attempts to game it ever […]