Hopefully, last week’s post on the folly of chasing Likes instead of leads had you nodding sagely in agreement. Now that’s out of the way, I’m sure you’d like to know how today’s smart marketers are generating leads like gangbusters?
A few years back, Facebook was flipping the marketing world upside down. It was hailed as the future, and that it would reshape the marketing landscape forever. We were told we had to go where our customers were. To focus more marketing efforts on persuading them to
Have you checked your website’s stats recently? If so, you might have noticed that one of the most popular pages is the humble ‘About’ page. Why? Because visitors want to know who’s pulling the levers behind the curtain. They want to
When a campaign withers, plummets and bombs, the temptation can be to write it off as a dud. But sometimes it’s worth sifting through the debris. Sometimes all that’s needed is minor tinkering to turn a spluttering campaign into a
Email is enjoying a resurgence. Despite being often maligned and left to gather dust, as marketers play with their shiny new social media toys, email continues to generate responses and sales. Social media ‘gurus’ might tell you that nobody reads
After some serious revisions, my latest eBook ‘7 Steps to Higher Website Conversions‘ is now hot off the press. In typical Crucible stylee, I’m giving it away free and not even asking for an email address. ‘Why?’ I hear all