Posts Tagged "Google Website Optimizer"

website conversion rate racing ahead

Improving Website Conversion Post 8 – Keep Testing to Improve Conversions and Sales

This is the final part of my series on how to improve the conversion rate of your website using a new tested approach to web design, rather than guesswork and assumptions (if you’re late to the party, you can start

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A Review of Convert! – The Book that Launched My Tested Copywriting Future

Any fans of Drayton Bird, Caples or Hopkins will know about the importance of testing your copywriting. Direct marketers have been testing the impact of headlines, images and body copy on response rates for decades. So why does the digital

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