Meme is a luxury yacht available for chartered cruises around the Mediterranean. Unfortunately there’s wasn’t time for  to experience its delights firsthand when I was asked to write a brochure for this beautiful boat: [custom_list style=”list-2″] The copy had to sell the ‘experience’ and not just the yacht’s features Targeted at the high end […]
AAH – Sign up to Trident
AAH, one of the UK’s leading pharmaceuticals suppliers, needed a brochure its sales team could leave with clients after a visit. The brochure needed to: [custom_list style=”list-1″] Reinforce why Trident was the #1 supplier of generics and parallel imports. The additional benefits it offered over other suppliers. Written in a clear, professional tone without meaningless […]