Meme is a luxury yacht available for chartered cruises around the Mediterranean. Unfortunately there’s wasn’t time for  to experience its delights firsthand when I was asked to write a brochure for this beautiful boat: [custom_list style=”list-2″] The copy had to sell the ‘experience’ and not just the yacht’s features Targeted at the high end […]
Planetpro
Planetpro is a staffing solutions provider specialising in contractors for sales and marketing roles in hi-tech industries. It wanted to create a new website and brochure to update its branding and to reflect its modern, forward thinking approach to contractor recruitment: [custom_list style=”list-2″] The website copy needed to be punchy and concise, while also […]
Furniture Copywriting
[vc_row][vc_column width=”1/1″][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text] Furniture Copywriting for Luxury, Commercial and Industrial Advertising Previous furniture copywriting projects include a hardwood carpentry workshop, a high end metal garden furniture distributor, an eco furniture designer and a Scandinavian manufacturer of ESD workbenches Whether you’re selling luxury vintage armchairs or small component cabinets, every item of furniture has its own […]
Achieve Telecom Network – Distance learning sales letter
[custom_frame_left] [/custom_frame_left] Achieve Telecom provides distance learning services to large corporations, small businesses, schools, universities, and healthcare organizations across America. Click here to download a PDF of the sales letter They asked us to assist them in putting together a print and email campaign to promote their services to a targeted list of key decision makers […]
Promotional copy for FinanceMalta’s ‘Guide to Doing Business in Malta’ China Edition
[custom_frame_left][/custom_frame_left] FinanceMalta is a business guide aimed at senior decision makers of financial institutions to give them a clearer understanding of Malta’s financial environment and the specialist services it offers. The guide’s producers, CountryProfiler, asked us to write copy for a leaflet that would be sent to Maltese financial institutions to promote the benefits of […]
The Copywriter’s Crucible – Sales letter to B2B marketing agencies
[custom_frame_left][/custom_frame_left]From time to time, I reach out to marketing agencies to tell them about my modern, no nonsense approach to copywriting. This letter was sent to a targeted list of B2B marketing agencies with 11-50 employees: [custom_list style=”list-2″] Highlight my cliché free copywriting style, and how it can increase sales for their clients. Explain what […]