Meme is a luxury yacht available for chartered cruises around the Mediterranean. Unfortunately there’s wasn’t time for Â to experience its delights firsthand when I was asked to write a brochure for this beautiful boat:
- The copy had to sell the ‘experience’ and not just the yacht’s features
- Targeted at the high end market, the copy needed to express a sense of superiority and prestige
- I had to work in coordination with the design team, boat owner and brokerage company to ensure everything was finalized and ready to go to the printers within a week
After studying the market and the images provided, I put together some brochure copywriting that describes a day and night aboard the Meme, in reflection of the fact we were selling an experience, and not just a chartered yacht. After a few amends, the copy was approved and the brochures printed on time for the start of the summer cruise season.