AAH, one of the UK’s leading pharmaceuticals suppliers, needed a brochure its sales team could leave with clients after a visit. The brochure needed to:
- Reinforce why Trident was the #1 supplier of generics and parallel imports.
- The additional benefits it offered over other suppliers.
- Written in a clear, professional tone without meaningless superlatives and hyperbole.
Following a telephone call with Trident, the brochure copy was completed in one week and signed off after the first draft.