Standout from the glut of generic AI emails with persona rich storytelling campaigns that differentiate your brand – all powered by a Claude Code Email Marketing Machine that writes better, segments smarter and continuously improves your results.
Email continues to be the most profitable marketing channel.
It’s email that drives retention, customer lifetime value and it’s the biggest lever for increasing profits.
It’s also email that allows you to spend more on frontend advertising when you’re optimizing your backend to maximize revenue from every recipient.
But too many brands are now wrecking their lists with AI. They’re using generic prompts or their email platform’s AI writer to create bland, boring emails and then are left wondering why their results are tanking.
The problem isn’t using AI.
The problem is not integrating AI properly into your workflows.
The good news is that, when you use AI correctly, you can produce better emails, segment smarter and make better decisions based on your data.
Using my experience as an AI Email Marketing Strategist, I’ve solved this dilema with a Claude Code powered Email Marketing Machine that acts like a marketing team at your fingertips, and expands on your ESP’s existing AI toolset:
- Copywriter — Writes emails based on your tone of voice and your winning structures.
- List manager — Identifies profitable segments and creates them for you.
- Delivery expert — Reviews your emails and monitors your list hygiene.
- Data analyst — Creates reports with actionable recommendations on continuously improving results.
With my Email Marketing Machine, you can finally send the right message to the right customer at the right time, optimimze your email marketing strategy and increase your profits with every campaign.
What’s more, with Anthropic’s MCP connection, my Email Marketing Machine can integrate your email data, ad accounts, online shop, CRM and other data sources to truly track every customer journey. With Claude Code sat above your entire marketing stack, you can audit your entire marketing strategy, find the gaps and maximize the revenue of every customer.
| Most brands are losing money because their email strategy relies on one-size-fits-all blasts, inconsistent sends or AI written copy that only motivates people to unsubscribe. My approach combines Claude Code’s AI data analyzing power with my 20 years of direct response copywriting experience to boost your readership, retention and revenue. |
The AI hype curve has peaked. The pullback to human written emails has begun
AI has allowed businesses to churn out emails at a pace they could only dream of.
After all, the more emails you send the more money you make, right?
But AI writers, trained on millions of ecommerce emails, slip into a generic, ecom friendly style that’s riddled with AI slop.
Or if you ask them to write you a story email, it will be so emotionally flat you have to rewrite it from scratch just to give it a pulse.
If your emails are as bland as tofu, people aren’t going to feel anything. And they’re certainly not going to buy your product.
If anything, sending AI emails, riddled with halluncinations and hedging, may even cost you subscribers.
Recent studies have revealed:
- As many as 1 in 2 will unsubscribe from brands sending obvious AI written emails
- Almost 4 in 5 will consider switching to another brand if you market yourself with cheap AI copy
In this era of AI, automation and people glued to their screens, it’s human connection that people crave. Not generic emails written by a machine.
If you’re only send them boring emails, which have nothing interesting to say and no soul, you’re not going to develop the emotional connection in the primal half of people’s brains that drives their purchasing decisions.
What’s more, with ad costs ever rising, and with no sign of slowing, it’s never been more vital to increase the revenue you generate from your list.
In fact, at least 20% of your revenue should be coming from your existing customers — people you’ve already paid to contact and are waiting for you to make the right offer.
NOW is the perfect time to send emails with a human heart.
All of these factors together are why NOW is the perfect time to send emails that tell relatable stories, share interesting insights and against the grain opinions readers can’t find elsewhere.
We’re talking about emails that people look forward to seeing in their inbox and open no matter what AI summary shenanigans occur.
Emails that also harness proven frameworks and are edited by an email copywriter with 20 years experience whose copy has generated millions of dollars for clients.
My name is Matt Ambrose. I’ve been a professional copywriter for 20+ years and have generated millions of dollars in revenue for clients across 100+ industries.
My clients include global tech brands like Siemens, Technicolor, and Sage; digital marketing agencies like bda, Jumbleberry, and Strawhouse Labs; and aggressive direct response brands like Dr. Sears, the Healthy Back Institute, and Jump 42.
Over the last 20 years, I’ve written hundreds — if not thousands — of emails. And I’ve accumulated a vault of proven winnera and email frameworks.
I took all of it — the frameworks, the automations, the hard-won lessons from real campaigns that moved real money — and codified it inside Claude Code to create my Email Marketing Machine. An AI driven machine that creates emails that are engaging, emotionally charged and your subscribers love to read.
In other words, the polar opposite of the generic AI emails your competitors are now sending that risk triggering unsubscribes.
I now use my Email Marketing Machine and expertise as an AI email marketing strategist to help businesses augment their email strategy with the power of AI to improve their targeting, to increase engagement and to boost their profits every month.
If you’ve been getting mediocre results from standard AI tools, or you suspect your agency has handed your account to a junior who relies too much on ChatGPT, and aren’t seeing the results you want, it’s time to go prompting and create an entire AI driven Email Marketing Machine.
My Email Marketing Machine Turns Generic AI Email into Retention and Revenue Boosters
My AI Email Marketing Machine service goes beyond copy-pasting prompts to creating a complete, AI-driven email marketing system.
It’s a system that augments my abilities as an email marketing strategist and a system I oversee, optimize, and continually improve on your behalf.
Every email is written based on proven winners and frameworks and then edited with my 20 years experience of writing high converting copy for clients in tech, health, B2B, B2C and practically any niche you can name.
As part of my Email Marketing Machine service, I’ll also build the machine for you, including the creation of segments, automations, deliverability audit, the Voice Skill, Content Calender Skill and Performance Reports Skill.
I can then manage your email marketing startegy for you, or in collaboration with your existing team, to optimize every flow and campaign based on your prior data and my 20 years experience as a copywriter.
With the help of Claude Code’s actionable insights, you can then look forward to your results continuously improving month after month.
What Is Claude Code — And Why Is it Transforming Email Marketing?
You’ve likely used ChatGPT or Claude to write your emails.
You paste in a prompt, get something back, clean it up, and send it.
It’s better than starting from scratch.
But even with the best prompts, AI email copy is still like a first draft from a midlevel copywriter.
Claude Code for email marketing is different.
It’s the agentic, developer-grade version of Claude — built not just to answer a question, but to run multi-step workflows, work with files and real data, and execute complex tasks on its own.
While standard Claude can write you half decent emails, Claude Code provides a complete system for optimizing engagement, delivery and revenue.
With Claude Code, You’re Not Just Getting Faster Emails. You’re Getting an Entire Email Marketing Machine
Whether you sell technology, health supplements, info products, or run an e-commerce store, I provide the AI implementation expertise and copywriting skills to optimise your email marketing strategy.
Email Copywriting
Promotional emails, sequences, and newsletters written in your tone of voice with the extra polish of a 20+ year direct response copywriter to maximize conversions.
AI-Powered Email Marketing Strategy
Full email marketing strategy that allows you to profit from the advances in AI to increase the speed and efficiency of your campaigns.
Automations and Revenue Boosting Sequences
Welcome series, win-back campaigns, onboarding flows, and post-purchase sequences that work automatically to nurture leads and recover revenue.
Deliverability Specialist
Authentication checks, list hygiene, engagement-based sending protocols, and spam trigger elimination — so your emails actually reach the inbox instead of disappearing into the void.
List Segmentation and Scaling
Identify your most profitable subscriber segments and create targeted campaigns that speak directly to each group’s needs and motivations.
Monthly Audit and Performance Review
Regular performance analysis with clear, actionable recommendations to drive better results on every metric, month after month.
What’s possible when you use my Claude Code Email Marketing Machine to optimise your campaigns
- Emails written in your tone of voice with the polish of a 20+ year direct response copywriter
- Win the battle for inbox space with emails that harness storytelling, thought leadership, and human engagement
- Clicker emails written based on the frameworks of the world’s best email copywriters
- Welcome sequences, abandoned cart flows, win-back campaigns, launches and other automations built on time-proven direct response copy principles
- Trust-building nurture sequences that take subscribers through the stages of awareness and prime them to buy
- Segmentation based on who’s ready to buy now and who needs further nurturing
- Campaigns planned based on past performance for maximum engagement and revenue per send
- Precision monitoring of list hygiene to ensure more emails reach inboxes
An Email Marketing Strategist With a Long Track Record of Delivering Results
From beating long standing controls for supplement brands to overseeing millions of dollars in email revenue, here are the sort of results you can expect when you partner with me as your email marketing strategist:
Grew Sun Coast Sciences email revenue from $2.3M to $5M — overseeing strategy, copywriting, segmentation and deliverability as in-house email marketing strategist.
Trebled Black Friday email revenue for a beauty products brand through increasing the number of sends, sending a wider variety of emails and segmenting to maximize revenue while maintaining high deliverability.
$100k+ from an email launch campaign for an electrolyte drink through sending informative emails that educated prospects on the flaw with most electrolyte drinks before progressing to product presentation and final chance emails.
Increased email’s share of total revenue from 22% to 30% — making email the single highest-performing channel in the business.
Launched a 50 Sugar-Free Desserts cookbook offer — a self-published diabetic health offer taken to market independently from concept to conversion.
Launched a blood sugar supplement offer profitable from day one — achieving a 1.9–3.5% conversion rate, ePC of $2.57, and eCPM of $14.75 for affiliates.
Beat a long-standing weight-loss control for Dr. Sears — replacing a proven front-end promotion with a stronger converting alternative.
Wrote a VSL that generated $1 million on cold traffic in the golf niche — a PowerChute training aid promotion described by the client as “on course to be a million dollar selling promotion.”
Increased conversions 428% for a probiotic supplement sales letter — through a complete copy and positioning overhaul.
Won Stefan Georgi’s Alitura sales letter competition — beating 100+ copywriters in a contest run by one of the world’s top billion-dollar direct response copywriters.
Increased conversions on multiple sales pages for the internet’s #1 soccer coaching website — across a range of products and audience segments.My Claude Code Email Marketing Service turns your email list into a self improving revenue engine.
How We Can Work Together
I currently have 2-3 slots available for retainer clients, as working with you over the longer term is the only way for me to develop a deep understanding of your products, customers and how to increase revenue every month.
I also only want to work with businesses I can deliver a clear ROI. I’ll be aiming for a 100% return on whatever the retainer is, so for $5,000 per month I’ll be aiming to deliver at least $50,000 in revenue.
First, we need to find out whether we enjoy working together, whether we gel.
After receiving your survey answers, I’ll schedule a call to assess your situation, diagnose where your list is leaking money and devise a recovery plan. This recovery plan will be a small initial project to see how well we like working together.
The initial project will deliver a clear ROI. And it could be a new welcome sequence, abandoned cart automation or some other area where our call reveals you have a gap.
The call is offered free at no obligation.
You can even take whatever plan we agree on and implement it yourself, at no upfront cost to you (beyond your time and the risk of not implementing the plan as effectively).
The only risk is doing nothing, and continuing to send bland, boring emails that don’t standout in people’s inboxes and are costing you money.
I only take on one new retainer client for my Claude Code Email Marketing Service at a time.
That’s not a sales tactic — it’s how I ensure every client gets the strategic attention, copy quality, and performance focus their list deserves.
As this website is live, it means that two spots are available.
If you’re ready to stop leaving revenue in your list and start building an email system that gets better with every send, complete a short survey and I’ll respond within 48 hours:
Frequently Asked Questions
Do you write all the emails or pass them onto a team?
I am not an agency. I will build your Email Marketing Machine and edit every email it produces myself.
This includes providing segmentation recommendations, deliverability tracking, monthly calendar creation and performance reports on top of writing all your emails each month.
I only intend to work with 2-3 clients, which is manageable on my own. And working with such a small number eliminates the risk of outsourcing to people who don’t have my experience or standards and may be too reliant on ChatGPT.
My ESP already has a ton of AI tools, including an AI writer. Why should I build an Email Marketing Machine on top?
It’s true, ESPs are rolling tons of AI tools that write emails, segment your list and even answer your questions. With its K:AI suite, Klaviyo is aiming to automate the entire process, putting email agencies out of business.
But the AI tools of ESPs have their limits. Their AI writers are built using their own proprietary data, resulting in emails with a generic, friendly brand type of tone. This is fine if all you’re doing is sending product focused promo emails with discount codes. But they’re going to need almost a complete rewrite if you want to send visceral storytelling emails that differentiate your brand.
The AI segmentation tools of ESPs are also adequate. But they’re not going to find the hidden segments which Claude Code, with its data crunching power, is going to find. The same applies to the performance reports Claude Code creates – they don’t just show you the data, they tell you what it means, and give you actionable steps for improving performance each month.
Yet Claude Code’s biggest advantage over ESPs is its MCP connection, which itself Anthropic developed. With MCP, you can connect Claude Code to your ad accounts, online shop, CRM and any other data source. This allows Claude Code to track and analyze the customer’s entire journey. This means, for example, you can identify which customers are most valuable depending on which ad campaign they came from. Golden nuggets of data like this can be transformative for your business. But they’re impossible to get from your ESP alone.
I don’t use Klaviyo. Will your Email Marketing Machine work with my platform?
Claude Code has “connectors” that allow you to integrate Klaviyo, Active Campaign and a bunch of other ESPs in a matter of clicks.
However, with MCP, Claude Code can be connected to any ESP. This allows Claude Code to analyze your data, create campaigns and optimize your performance whatever platform you’re on.
Why hire you rather than build the Email Marketing Machine myself?
Building the Email Marketing Machine is the easy part. You don’t need me to create a Claude Code account and then ask it to build all the parts for you. What you do need is to ensure the emails you send from it will convert.
I have an archive of hundreds of winning emails and frameworks spanning countless niches. I also edit every email Claude Code produces based on my 20 years of experience as a copywriter, during which I’ve generated hundreds of millions in profits for clients.
Anyone can use AI to write a B grade email. But you need an experienced writer with copy chops to take that B grade to an A+.
How can you guarantee a 100% return on your retainer?
I only intend to work with clients I can provide a clear ROI for, and a boost on what revenue they’re already generating.
This is easier than most businesses realize. The majority of businesses are sending drab, boring emails, haven’t updated their automations in months (sometimes years) or aren’t emailing their list often enough. Improving any of these areas (or even all three) can significantly boost a business’ email revenue.
When you add Claude Code to the mix — with its ability to analyze your data, find the holes and recommend improvements — I also expect to continuously improve results month after month.
How can you prove your emails convert better than what we’re sending already?
This is what the initial starter project is for.
The starter project is to both assess how well we like working together and to prove my emails will increase your revenue.
Whatever I create, whether it’s a welcome sequence, abandoned cart flow or week-long campaign, can be split tested against what you’re running already. That way we’re not basing a retainer on whatever claims I’ve made on this page or hope. It’s based on hard data.
Why should I send emails with a unique persona? Doesn’t it risk diluting our brand voice?
The majority of businesses are sending generic emails churned out by their ESP’s AI writer. Then their response rate drops and, in a panic, they start discounting to recover the lost revenue.
Writing emails with a unique persona stops you getting trapped in the same death spiral.
Emails written from someone your reader relates to, with emotionally charged stories of evading near disaster and real opinions that challenge the status quo is the kinda person your readers are interested to hear from. They’re emails that are informative, activate feelings and are fun to read.
A unique persona is also a chance to differentiate your brand — to create a positive feeling that attracts people to you over a competitor churning out AI slop.
How much are your retainers per month?
After a successful starter project, when you’ve tried out my emails and seen an uptick in your stats, we can agree a monthly retainer based on how many emails we need to send each month, what automations we need to build and maintain and other factors we’ll discuss on a strategy call.
As a ballpark figure, it will be 10% of whatever our target revenue is each month. And we can set that in stone – if I don’t deliver your target revenue, you can cancel the retainer.
But after analyzing your list and strategy, I have little doubt I’ll find more than enough levers to pull to exceed our target each month.
This all sounds great! Working with you to build my Email Marketing Machine and run it for me is a total no brainer. How can we get started working together?
The first step is to complete a quick survey to see if we’re a good fit. After receiving your survey answers, I’ll respond within 24 hours.
If we’re on the same wavelength, I’ll contact you to schedule a strategy call and may ask for further information about your list in advance. During the call we’ll then discuss your email strategy, what’s working, what seems broken and what we could do as a starter project to see how well we like working together.
The strategy project will offer you a clear ROI, and will be something along the lines of a new welcome sequence, winback flow or some other sequence we can measure so you can gauge how much your results will improve with my copy and Email Marketing Machine powering them.
If the starter project is successful, we can then hop on another call to discuss a monthly retainer. Under the terms of the retainer, I will build, manage and optimize your Email Marketing Machine, which will harness the power of Claude Code and my 20 years of copywriting experience to continuously improve your results.