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Category Archive for "Mindset"

The time I nearly got sued by a celebrity TV chef…

“They want £1,000 by the end of the day. Or they’ll SUE.”

That’s what my client yelled at me on the most uncomfortable phone call of my career.

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How to Defeat Imposter Syndrome and Attract Clients at the Same Time

Imposter syndrome can follow us around like a black shadow. It lurks. A creeping sensation that’s just waiting for a project to go south, so it can shriek in our ear “TOLD YOU SO!” Luckily, imposter syndrome fades with time.

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Be a CMO. Not a Copywriter.

Are you a CMO or a copywriter? Because here’s the thing, it’s not about job titles but mindset. With more and more copywriters joining the market and AI tools now able to write basic articles, you need to offer more

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5 Ways to Project Status to Attract High Paying Clients

Want to know the secret to attracting high paying clients? STATUS. Clients respect status. But it’s not something you can earn just dropping knowledge bombs in Facebook groups. You’ve got to project status with every interaction, Skype call, and piece

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7 Mindset Hacks for Copywriting Success

“Father of online marketing” Mark Joyner knows a thing or two about stress.  During his time as a CIA agent spying on North Korea, he had to be aware of his surroundings every waking moment on edge.  The ability to
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