Hollywood and copywriting. It’s hard to know which industry has the bigger ego problem. Sure, projecting confidence that you write great copy is great for your pride and ability to attract clients. But even the best copywriters in the world have only a 1 in 3 batting average that their sales letter will be a […]
3 Ways to Thrive During the Coronavirus Outbreak
Shock. Fear. Disbelief. Denial…. And now gradual acceptance. No doubt about it… the coronavirus outbreak has held us on one heck of a rollercoaster ride the last few weeks. And a ride we’re not getting off any time soon. We’re in for months (if not years) of economic turmoil, social unrest and uncertainty. Some say […]
Marketing Events During Coronavirus be like…
It’s not every day you show up to a marketing event and the presenters walk on in hazmat suits (Thailand style). But then this was no ordinary marketing event… This was Project Persuasion 4.0 – Marketing Gone Wild. Over 3 days I filled my notebook with the unconventional ideas and ‘down the rabbit hole’ strategies […]
We All Make Mistakes
After getting the smackdown from the FTC, seems like one of the copywriting scene’s biggest publishers is moving into safer ventures. But I’m not writing this to wag fingers. Who knows what happened at Agora HQ. Maybe an email got missed, or nobody got the memo from legal. Mistakes happen. I’ve made a bunch of […]
How to ‘Live a Wild Life’ When You’re an Introvert
Where should I go to live in January? Split? Tenerife? Or somewhere new? If you didn’t already know, I’ve been working remotely for 10 years (before ‘digital nomading’ was a thing). Am I telling you this to brag? Not intentionally. My main goal is to shine a spotlight on something John Carlon said on David […]
The time I nearly got sued by a celebrity TV chef…
“They want £1,000 by the end of the day. Or they’ll SUE.”
That’s what my client yelled at me on the most uncomfortable phone call of my career.
How to Defeat Imposter Syndrome and Attract Clients at the Same Time
Imposter syndrome can follow us around like a black shadow. It lurks. A creeping sensation that’s just waiting for a project to go south, so it can shriek in our ear “TOLD YOU SO!” Luckily, imposter syndrome fades with time. But in the early years it can be crippling. Because when you feel like a […]
Be a CMO. Not a Copywriter.
Are you a CMO or a copywriter? Because here’s the thing, it’s not about job titles but mindset. With more and more copywriters joining the market and AI tools now able to write basic articles, you need to offer more than just ‘copy’. Clients need someone who’s able to strategise, solve their problems, and deliver […]
5 Ways to Project Status to Attract High Paying Clients
Want to know the secret to attracting high paying clients? STATUS. Clients respect status. But it’s not something you can earn just dropping knowledge bombs in Facebook groups. You’ve got to project status with every interaction, Skype call, and piece of content you publish. Here are five ways of developing the aura of status A […]
7 Mindset Hacks for Copywriting Success
[et_pb_section fb_built=”1″ _builder_version=”3.17.6″][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://copywriterscrucible.com/wp-content/uploads/2019/02/51652434_10157529084370260_2117152292602904576_o.jpg” align=”center” _builder_version=”3.17.6″ max_width=”70%”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.6″]“Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his surroundings every waking moment on edge. The […]