Knowing how to get copywriting clients. It’s one of the biggest struggles when starting out as a copywriter. And based on the number of emails I’ve been getting on this topic lately… Finding clients is something a LOT of copywriters are struggling with right now. The two main options many new starters pursue are: Competing […]
The time I nearly got sued by a celebrity TV chef…
“They want £1,000 by the end of the day. Or they’ll SUE.”
That’s what my client yelled at me on the most uncomfortable phone call of my career.
Be a CMO. Not a Copywriter.
Are you a CMO or a copywriter? Because here’s the thing, it’s not about job titles but mindset. With more and more copywriters joining the market and AI tools now able to write basic articles, you need to offer more than just ‘copy’. Clients need someone who’s able to strategise, solve their problems, and deliver […]
Onboarding Process for Copywriting Clients – Set the Ground Rules from Day One
When working with a new client it’s wise to set some ground rules. Outlining how you work will establish yourself as the adult in the room. It will also avoid mission creep and “just touching base” emails gobbling up your time. Clients like boundaries too. If they’ve never worked with a copywriter before (or been burned […]