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Category Archive for "Client Management"

The time I nearly got sued by a celebrity TV chef…

“They want £1,000 by the end of the day. Or they’ll SUE.”

That’s what my client yelled at me on the most uncomfortable phone call of my career.

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Be a CMO. Not a Copywriter.

Are you a CMO or a copywriter? Because here’s the thing, it’s not about job titles but mindset. With more and more copywriters joining the market and AI tools now able to write basic articles, you need to offer more

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Onboarding Process for Copywriting Clients – Set the Ground Rules from Day One

When working with a new client it’s wise to set some ground rules. Outlining how you work will establish yourself as the adult in the room. It will also avoid mission creep and “just touching base” emails gobbling up your time.

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