Mastering your ego

Hollywood and copywriting.

It’s hard to know which industry has the bigger ego problem.

Sure, projecting confidence that you write great copy is great for your pride and ability to attract clients.

But even the best copywriters in the world have only a 1 in 3 batting average that their sales letter will be a home run.

Those odds could be improved if they put ego aside.

Because having too much ego gets in the way of taking onboard criticism… 

Allowing other copywriters to give you feedback… 

And being willing to do what’s needed to turn a mediocre sales letter into a monster hit. 

As legendary copywriter David Deutsch told me on a coaching call… 

…(after savagely tearing apart my lead for a weight loss sales letter in the politest way possible)…

A common characteristic of the best copywriters is that they’re able to take onboard feedback.

And the only way to do that is to put your ego in a box…

And open up your mind to feedback and new ideas.

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