Never underestimate the power of ‘framing’.
Framing is what enables paintings sold for $5 on the street to demand $5,000 in an art gallery…
Or why a famous violinist may get a standing ovation in a concert hall…
But barely make $20 busking in the street.
It’s all about how the offer is FRAMED.
Here are three ways to frame your offers to instantly make them more valuable:
- Preframe your offer in the lead
Build excitement in your offer in the lead without telling people what it is.
Talk about it sending shockwaves through the dieting industry…
Causing fitness coaches and gym owners to demand it gets removed from store shelves…
And is making friends, work colleagues and office rivals become green with envy due to the body transformation it triggers.
2. Share amazing information in the sales letter
What first gets people interested enough to read your sales letter is the chance to learn something new.
So don’t let them down.
Make the science behind your solution so fascinating your reader will want to tell their partner and friends about it… or even a stranger in a bar.
3. Continue building the excitement after people have bought
You want people to feel good about their purchase and excited about the transformation that awaits.
So in your after sale email sequence, congratulate them on the smart decision they’ve made…
Future pace what they can look forward to in the weeks and months ahead…
Share stories of people’s lives that have already been transformed…
And make them feel good about their purchase decision…
Both so they’re more likely to use the product properly when it arrives…
And to minimize the risk of buyer’s remorse and refund requests.
Because when it comes to sales…
It’s the first and last impressions you make with your copy that count the most.
