It’s one of the biggest reasons people don’t buy.
It’s not because the price is too high…
Or whether the reader thinks the product works.
It’s that people are plagued with self doubt…
They think they’re not good enough…
And that even if a solution has worked for thousands of other people…
It’s not going to work for them.
This is one of the biggest barriers you’ve got to remove in your copy.
You’ve got to convince people how easy your solution is to implement…
How people who’ve struggled before are getting amazing results…
And WHY it will work for them even if they’ve tried tons of similar solutions before.
Because you can be the world’s greatest copywriter at thinking up big ideas, penning emotional stories and simplifying the science…
But if you can’t convince a reader lacking in self confidence…
….who’s failed to get results from similar products too many times to count…
To give your new solution a try…
Then the sale will be lost…
And you’ll have failed in your duty to connect the reader with a product that could have changed their life.
