I spent months working on three different sales letters for three different supplements.
I could have eliminated MOST of that time if I’d done ONE thing first…
And that is to…
TEST my big ideas first.
Because here’s the thing…
Before people reach your sales letter they’re going to be presented with your campaign’s big idea in a Facebook ad, YouTube video or email.
And the clickthroughs tell you straight away if your idea resonates…
Or repels.
I mean, coming up with ideas that’s going to pull people into your main sales letter is hard.
Your idea needs to resonate with something the market suspects…
Be emotionally interesting…
And combine two unconnected ideas to create something new (think of the Teenage Mutant Ninja Turtles as a classic example).
So presenting your ideas to the market as ads to an advertorial…
Can save you months of work slaving away on a 10k sales letter or expensive VSL that doesn’t connect with the market.
Bottom line…
Spend a few hundred bucks upfront to test your ideas.
It can save you thousands down the line.
