Posts Tagged "long form sales letters"

Shortcut to Writing Winning Sales Letters

Here’s a clever technique for analysing sales letters that came up in the Copy Chief forum (hat tip Stephen Carter): Copy and paste the sales letter into Google Docs (or Word, or whatever). Then in BLOCK CAPITALS write what the

Read More

Would you like to increase conversions 170 percent? Then maybe it’s time you turned your website’s home page into a long form sales letter

Long form online sales letters have a bad rep. Many copywriters will roll their eyes at their bright red headlines, disingenuous storytelling and overblown hype that mercilessly preys on desperation and gullibility. It’s no wonder the format is often seen

Read More