Facebook is awash with ads for supplements…
And most of them are losing money hand over fist.
But the supplement sellers could change that if they made ONE key change…
A key change that transforms their supplement from a commodity…
Into being part of a movement…
And that’s to tell the supplement’s backstory.
A story about why the supplement was created…
About the mission of the company’s founders…
And how the ingredients are sourced and precision formulated to make every capsule.
Because here’s the thing…
People value things that have a creation story…
People value things that are hard to attain…
And people will pay top dollar for products that trigger deeper emotions than saving a few dollars in a discount sale.
It’s deeper emotions that explains why people will hurt their backs riding Harley’s when there are smoother rides around…
Why people go running in Nikes when there are technically superior sneakers to choose from…
And why people will queue up for hours to slap down $1,199 for the iPhone 14 Max without reading a single review.
Sure, supplements may only be bottles of vitamins…
But when you’re competing to wring every cent from every click…
Telling the backstory behind why the supplement exists can trigger that extra emotional appeal that will send sales soaring.
