by Matt Ambrose

Parkwood hardwood conservatories

Parkwood supplies a premium quality range of bespoke conservatories, windows, kitchens and other hardwood products. Its website needed to establish it as the premium choice:

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Reflects their reputation for superior craftmanship and choice of materials.
Uses a tone that appeals to customers whose homes are their castle, and want to furnish it with the best products available.
Describes in depth how they work, with explanations on the types of joints, hardwoods and joinery techniques they use.

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The website demonstrates how you can use specifics and detailed descriptions to establish your product as a premium option.

About Matt Ambrose

Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.