People often ask me what it takes to become a copywriter. What I tell them is this… to be a great (or just good) copywriter you don’t need to be able to write like Hemingway. But you DO need to
What’s the best way to get good, nay, an expert at writing copy? Copy that harnesses time proven persuasive techniques, emotional storytelling and buying triggers that send conversions to the moon? You could read all the classics by Hopkins, Bly, Ogilvy, Kennedy
Do you still write press releases for clients? If you have media contacts, it may be a worthwhile strategy. But just publishing press release in the hope they get read by the right people is about as effective as air dropping it
The best copywriters are also the best marketers. With a dash of marketing nous, there’s no reason to be scrambling for short change on freelance bidding sites or mailbombing marketing managers to get work. You can create it yourself. After
Freelance copywriting is the ultimate lifestyle business. You get to set your own hours, be the boss of you and spend all day writing about interesting topics. So it’s no wonder so many people are eager to join the Ray
Landing high-paying clients is one of the toughest challenges we face as freelancers. You can try scratching out a living on freelance bidding sites. But if you’re serious about growing your income and career, client outreach must be one of your daily tasks. But
John Carlton’s Simple Writing System has been hailed as one of the best courses money can buy. But it may more suitable for some copywriters than others. Regularly readers will know how much I love the Copyhour copywriting course. It’s
Ever considered adding ‘makeover artist’ to your services? Allow me to explain… Whenever starting a new project, one of the biggest challenges is making a client’s products seem special. Even if it has the same widgets and speed settings as all the
Wouldn’t it be great to get paid for writing proposals? Or are all those unpaid hours putting together marketing plans part of the cost of doing business? Well, B2B copywriter Casey Demchak has been pocketing a tidy $3,000 writing ten
Recently a client asked me to write a single email to promote his business. This was to be sent to a list he’d created after scouring the web for prospects. Now, I could have taken his money, written the email and
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The Simple Way to Write Copy
People often ask me what it takes to become a copywriter. What I tell them is this… to be a great (or just good) copywriter you don’t need to be able to write like Hemingway. But you DO need to
Final Week to Register for Copyhour in 2016
What’s the best way to get good, nay, an expert at writing copy? Copy that harnesses time proven persuasive techniques, emotional storytelling and buying triggers that send conversions to the moon? You could read all the classics by Hopkins, Bly, Ogilvy, Kennedy
4 Better Ways of Getting Exposure than Press Releases
Do you still write press releases for clients? If you have media contacts, it may be a worthwhile strategy. But just publishing press release in the hope they get read by the right people is about as effective as air dropping it
Sales Funnel Masterclass – Jeff Goins’ Tribe Writers Relaunch
The best copywriters are also the best marketers. With a dash of marketing nous, there’s no reason to be scrambling for short change on freelance bidding sites or mailbombing marketing managers to get work. You can create it yourself. After
The Ray Edwards ‘Copywriting Academy’ Review – Should You Believe the Hype?
Freelance copywriting is the ultimate lifestyle business. You get to set your own hours, be the boss of you and spend all day writing about interesting topics. So it’s no wonder so many people are eager to join the Ray
Guest Post – 6 Secrets to Landing High-paying Clients (Without a Portfolio)
Landing high-paying clients is one of the toughest challenges we face as freelancers. You can try scratching out a living on freelance bidding sites. But if you’re serious about growing your income and career, client outreach must be one of your daily tasks. But
John Carlton’s Simple Writing System Review – Is It Really THAT Good?
John Carlton’s Simple Writing System has been hailed as one of the best courses money can buy. But it may more suitable for some copywriters than others. Regularly readers will know how much I love the Copyhour copywriting course. It’s
A Copywriting Formula for Earning Riches from Niches
Ever considered adding ‘makeover artist’ to your services? Allow me to explain… Whenever starting a new project, one of the biggest challenges is making a client’s products seem special. Even if it has the same widgets and speed settings as all the
Why 5 Emails Are Better Than 1 – This Tough Love Cost Me a Project
Recently a client asked me to write a single email to promote his business. This was to be sent to a list he’d created after scouring the web for prospects. Now, I could have taken his money, written the email and