There’s a difference between using AI for email marketing and having an AI email marketing strategy. The first is what most businesses are doing: feeding product descriptions into ChatGPT, generating subject lines in bulk, running the output through a quick spell-check, and sending it to the whole list. The second is a systematic approach to […]
AI Email Copywriting: Why Most Businesses Get It Wrong (And How to Fix It)
Most businesses using AI for email copywriting are making the same mistake. They’re focused on speed — how quickly they can get emails out the door — rather than on quality. On volume, not conversion. The result is a steady output of bland, emotionally flat content that your subscribers can spot from the subject line. […]
How to survive the robot wars
Many guitarists start out wanting to sound like Led Zeppelin… But end up sounding like Kingdom Come. What’s this got to do with writing copy? When starting off you want to study the greats. Read their sales letters… copy them out by hand… and try to replicate their structure and writing style. But, in case […]