K:AI is Klaviyo’s suite of AI tools. It resolves the question of how to use AI with Klaviyo, with tools for writing emails in your tone of voice, responding to customer queries, and optimizing campaigns using 40+ backend automations. Yet most exciting for email strategists is its Claude integration. With access to all your Klaviyo […]
How to Use AI for Ecommerce Email Marketing – 6 Key Roles it Augments
There are tons of benefits to using AI for ecommerce email marketing. You can use it to draft your emails, recommend segments, create automations in minutes, track deliverability, plan your calendar and even improve your performance month after month. But most e-commerce brands are stuck. They haven’t gone beyond using it to draft generic emails. […]
5 AI Email Marketing Prompts for E-commerce
Generic prompts result in generic emails. In this article you’ll discover five AI email marketing prompts for e-commerce that provide the AI with a specific audience, a concrete offer and a proven copywriting framework to follow. All three steps are essential for AI email marketing emails that sound like a real person wrote them, which […]
AI Email Marketing Strategy: The Complete 2026 Guide
There’s a difference between using AI for email marketing and having an AI email marketing strategy. The first is what most businesses are doing: feeding product descriptions into ChatGPT, generating subject lines in bulk, running the output through a quick spell-check, and sending it to the whole list. The second is a systematic approach to […]
AI Email Copywriting: Why Most Businesses Get It Wrong (And How to Fix It)
Most businesses using AI for email copywriting are making the same mistake. They’re focused on speed — how quickly they can get emails out the door — rather than on quality. On volume, not conversion. The result is a steady output of bland, emotionally flat content that your subscribers can spot from the subject line. […]
How to survive the robot wars
Many guitarists start out wanting to sound like Led Zeppelin… But end up sounding like Kingdom Come. What’s this got to do with writing copy? When starting off you want to study the greats. Read their sales letters… copy them out by hand… and try to replicate their structure and writing style. But, in case […]