Email readership on smartphones is rocketing. But the biggest implication isn’t for email

Email is enjoying a resurgence. Despite being often maligned and left to gather dust, as marketers play with their shiny new social media toys, email continues to generate responses and sales. Social media ‘gurus’ might tell you that nobody reads stale old emails anymore, but the figures tell a different story. Readership of email on […]

How to Write Email Subject Lines that Get Your Emails Opened and Devoured

Writing subject lines for email campaigns can be tricky. Their impact can decide whether your emails are ripped open and every word devoured, or dumped nonchalantly in the junk pile. At this time of year there’s even more noise than usual in people’s inboxes. And so your subject line has to be able to demand attention if […]

Want to to increase your email’s click throughs? Make it easy to share

With 55 million updates on Twitter every day and several million more on Facebook, it’s no wonder marketers are excited about social media. Whilst making a message that goes ‘viral’ is more pot luck than a defined strategy, you can certainly improve your message’s chances of being shared by including links to social media sites. You’d have thought […]

Asked to write an email campaign? Suggest they use print as well…

There’s no question that email marketing is popular these days. As mentioned in my last post, a survey of small businesses found that 46% were already emailing customers, and another 36% planned to start. Email marketing offers many benefits. But any suggestions it’s going to kill off direct mail are wide of the mark. Email […]

Are You Actively Promoting Your Email Copywriting Expertise? This is Why You Should…

It might be Facebook and Twitter getting all the attention these days. But there’s one old warhorse of internet marketing that continues to deliver real results – and that’s email. It might not be as sexy as its social media cousins. But email continues to be a reliable, trusty marketing tool for building relationships, delivering special offers and attracting website […]

15 Punchy Copywriting Tips

  “They were easier to read than ignore” – Victor Schwab If you’re looking for punchy copywriting tips, you’ve landed in the right place. It’s often said that copywriting can’t be too long, just too boring. And let’s face it, marketing and advertising is only tolerated at the best of times. So if your copy […]

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