Coming up with big ideas is hard.
Particularly knowing if your idea is going to resonate…
The good news is there’s a five step framework you can follow to find out.
It’s called the RADIO framework (which I learned from financial copywriter Tim Diering on a Copy Chief call).
The RADIO framework gives you five questions to check your big idea against before you put sweat and tears into a 10k word promo:
R – Relevant – Does the idea relate to something the market suspects, and which they’re just waiting for someone to state openly?
A – Affirmative – Does the idea affirm feelings and emotions the market already has?
D – Dense – Is there enough background information about the idea to fill 5 pages?
I – Intriguing – Is it interesting enough to trigger curiosity?
O – Original – Is it something the market has never heard about before?
If your big idea passes these five tests you could be onto a winner.
If not, it’s back to doing more research to find one that does.