If you spend any time reading internet marketing and copywriting blogs it’s very easy to get caught up in all the excitement on how blogs, and other web 2.0 tools, could transform a business’ fortunes. Although the benefits might seem obvious, persuading IT decision makers is another matter. Studies released in the last week continue […]
Why You Should Invest in Copywriting to Convert Consumers
The results of a new study, released by Marketing Sherpa, on website consumer conversions have been doing the rounds recently on the search marketing blogs, and are worthy of a mention here. The study, entitled ‘Digital Window Shopping: The Long Delay Before Buying’, has discovered that it’s now taking an average of 34 hours to […]
Want to Engage? Just be Helpful
I frequently preach on the need to provide content of value to build trust with consumers. I, and many others, believe that the best way to sell products and services is through information and education, not carpet bombing sales messages. Cynical consumers don’t trust adverting anymore, and will only pay you attention once they think […]
How to Convert B2B Visitors into Customers
My website is still yo-yoing around Google’s rankings for the search term ‘copywriter’. But that’s ok as I still haven’t worked out how to convert my business visitors into clients when they arrive. Since my blog is now my homepage its obvious that an extensive redesign is needed. At present visitors looking for a service […]
Why the Demands of Online Shoppers Means More Demand for Copywriters
I often read comments by other freelance copywriters who have just entered the online market and are panicking at the fees they see on freelance bidding websites and Craigslist. Such rates give the impression that the internet is just one huge literary junk pile, with more rubbish being dumped continuously from a conveyer belt manned […]
The Benefits of a Rubbish Case Study
Case studies are a potent tool: they illustrate your point and demonstrate the benefits of what it is you’re trying to sell in a real life situation that people can relate to. Last week I was discussing the problem of turning web browsers into buyers, and suggested starting a newsletter or blog as a possible […]
Bring the Love Back – Coming to a Blog Near You
I was alerted by The Marketing Blog to this new video destined to be hitting everyone’s blog screens very soon. Produced by Microsoft Digital Advertising Solutions, ‘Bring the Love Back’ is a video about the break up of the relationship between advertisers and consumers. Post it on your blogs, share it, distribute it and get […]
The Problem of Turning Browsers into Buyers
If you hadn’t heard, people are getting excited about the web again. Businesses are falling over themselves to setup shop online and engage with the millions surfing globally. Hearing some of the statistics would start anybody thinking of becoming an internet entrepreneur. If you dig a bit deeper, however, it would appear wise to tread […]
Why Copywriting is the most important SEO skill, and how I proved it
There was a time when the role of the copywriter was to just write the website’s main service pages, with the requisite keywords craftily sewn into the copy. It was the developer’s responsibility to apply their HTML wizardry to trick the search engines into pushing the website onto people’s screens. However, as Google’s algorithms have […]
Smart Business Sells in Chapters
The internet’s resurgence as a place for doing business has launched another gold rush. People are panning furiously to find the best way of marketing and selling online. Every once in a while a business comes along which seems to tick all the boxes; their stall appears destined to do a brisk trade in the […]