The Science of a Great Slogan

Whether it’s writing a billboard ad, news story or blog post, the most important part is nailing your headline message. It’s your witty slogan or hard hitting headline that will grab attention. Then once you’ve hooked people’s interest you can start reeling them towards your call for action. But perfecting the impact of your slogan […]

Blog theme change

Regular readers will know all about my search for a blog format that will satisfy both blog readers and business visitors. I might be attracting plenty of potential customers through the doors, but they’re not finding what they are looking for and promptly leaving. For the latest reincarnation of The Copywriter’s Crucible I have switched […]

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