People are becoming afraid of spending money. The threat of a recession on both sides of the pond and the global credit crunch means it’s getting harder to coax credit cards out of people’s wallets. Shoppers are staying at home and businesses are revising their spending plans. Does this mean copywriters need to rethink which […]
How to Cultivate Buzz with Journalists
Last week I published my top ten tips for marketing your website, although admittedly many of them have already been covered to death elsewhere. But one tactic that has always posed a puzzle for every marketing and PR agency is how to generate buzz in the traditional media. It’s all well and good being able […]
Top Ten Tips for Marketing Your Website
If you’ve started the New Year with a shiny new website, and invested in some copywriting for the landing page, you might be thinking that you can just sit back and wait for the sales to come flooding in. Well, it’s not that easy I’m afraid. It takes a lot of effort to successfully market […]
Content Marketing. Who’s on board?
Whilst the economic outlook might be doom and gloom, the content marketing bandwagon is rolling at full speed. It’s filling up with enthusiastic new supporters at every stop, and gathering pace towards its destination in marketing boardrooms. The ideas I first encountered when researching business blogging have been picked up, dusted off and given a […]
A slow start to 2008. But a start with promise.
I decided to award myself a week off at Christmas to spend time with the family, which then grew into a fortnight when I became a victim of the flu outbreak that’s crippling the country. Working from home hasn’t equipped me with the toughest immune system, and the week away would have left me dangerously […]
Copywriting and Blogging Dead? Bar Humbug.
The run up to Christmas is a time to reflect on the past year. It’s a time to think about which areas of your business are working, and which need an overhaul in the New Year. Some people are taking this reflection seriously, with copywriting legend Bob Bly and blogging supremo Brian Clark both being […]
Can Using Science Teach You to Write Better Headlines?
Writers have agonized over headlines since the invention of the printing press. There are literally hundreds of blog posts and articles on finding the magic formula that will persuade people to read the rest of your writing. Wouldn’t life be easier if it was possible to systematically identify what elements make a great headline? Or […]
The Science of a Great Slogan
Whether it’s writing a billboard ad, news story or blog post, the most important part is nailing your headline message. It’s your witty slogan or hard hitting headline that will grab attention. Then once you’ve hooked people’s interest you can start reeling them towards your call for action. But perfecting the impact of your slogan […]
My Blog Grows into a Fully Functioning Website
I’ve recently been hearing more comments on using WordPress to build an entire website. I’ve always kept an ear open for these sort of discussions because my blog is where people will land when they search my key phrases, rather than on my business website (I don’t know if I’ve mentioned this before, but I’m […]
Are You Ready to Greet Curious George and Doubting Thomas this Christmas?
It would appear that online shoppers on both sides of the pond are oblivious to the credit crunch, and are whipping out their credit cards faster than ever. Nearly half will be increasing their online spend this holiday spend, with £40 billion added to shopping carts in the UK alone this Christmas. This year’s increase […]