Mastering your ego

Hollywood and copywriting. It’s hard to know which industry has the bigger ego problem. Sure, projecting confidence that you write great copy is great for your pride and ability to attract clients. But even the best copywriters in the world have only a 1 in 3 batting average that their sales letter will be a […]

Dopamine management

As writers we’re in the dopamine management business. Our job is to find ways of triggering tiny releases of the “reward” hormone… To keep people emotionally hooked to our words. So what can you do to trigger a burst of dopamine? Here are four ways: Open loops – Pose unanswered questions or share a paradoxical […]

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