You always want your reader to think you’re just like them. Someone who worries about the same things… Faces the same daily struggles… And heck, even watches the same TV shows and shares the same worldview. Because the more you can mirror your reader… The more relatable your emails and sales pages will be. So […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
A powerful yet underused emotional trigger
Want to know one of the most powerful emotions to trigger in your copy? An emotion that makes us do crazy things… Makes us wildly jealous… And forces us to feel like we’re in constant competition with our friends, work colleagues, and the Jones’ next door? ENVY! Envy is a super powerful emotion. It’s envy […]
Affiliate World Asia – Email Marketing Takeaways
This week I was shaking hands and kissing babies at Affiliate World Asia. Met lots of high level people, particularly at the DRMP and Clickbank meetups. What I quickly learned is that the key to networking at these events is not to just talk business, but focus on getting to know people and making friends […]
3 Caples Copywriting Tips
This week I’ve been rereading Caples’ ‘Tested Advertising Methods’… A book David Ogilvy said is “Without doubt the most useful book about advertising that I have ever read.” Here are my 3 key takeaways: Success in marketing comes from A/B testing, nothing else You can spend years brushing up on best practices and sales psychology. […]
Harnessing the “Zeigarnik Effect” in Copy
Ever wondered how waiters can remember long orders in their heads… But forget them the moment they’re delivered to the table? It’s due to the “Zeigarnik Effect”… A principle you can harness in your copywriting. It works like this… The brain has an uncanny ability to store information that’s incomplete or unresolved… But it forgets […]
Four Winston Churchill Writing Tips
Sir Winston Churchill is famous for his rousing speeches that galvanized a nation… So he knew a thing or two about motivating people to take action. Churchill was a writing workhorse too… Penning more words than Dickens and Shakespeare combined. His published speeches stretch to eighteen volumes… While his memos and letters run into the […]
3 Ways to Harness the Power of Framing
Never underestimate the power of ‘framing’. Framing is what enables paintings sold for $5 on the street to demand $5,000 in an art gallery… Or why a famous violinist may get a standing ovation in a concert hall… But barely make $20 busking in the street. It’s all about how the offer is FRAMED. Here […]
3 NLP Copywriting Tips
Do you use NLP in your copywriting? After you read this post, you’ll know whether you do or not (see what I did there). Here are three diabolic NLP tricks you may be using without realizing… Embed commands you want the reader to take Wrap the action you want the reader to take in a […]
How to get high paying copywriting clients
How to get high paying copywriting clients. It’s a question I get asked a lot. Here’s what I tell people… Offer a ‘done for you’ service. Because here’s the thing… High paying clients are busy. They’re overwhelmed with information and decisions to make. You want to make the decision to hire you as easy as […]
Rolex and the Power of Framing
They were just another watchmaker. But then something happened that flipped the watch market upside down. Seiko unveiled the Astron – the world’s first “quartz clock” wristwatch. All of a sudden Rolex’s watches looked dated. Basic. Even cheap. Rolex knew they had to do something fast… Otherwise their goose was cooked. But rather than follow […]