It’s one of the biggest reasons people don’t buy. It’s not because the price is too high… Or whether the reader thinks the product works. It’s that people are plagued with self doubt… They think they’re not good enough… And that even if a solution has worked for thousands of other people… It’s not going […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
How to know if your ideas resonate… or repel
I spent months working on three different sales letters for three different supplements. I could have eliminated MOST of that time if I’d done ONE thing first… And that is to… TEST my big ideas first. Because here’s the thing… Before people reach your sales letter they’re going to be presented with your campaign’s big […]
5 Things to Check When Copy Doesn’t Convert
Oh, no! Your copy bombed! What can you do about it? Check these five things… Does your product match the market? Are you trying to sell something people are buying already? Or are you trying to create market demand that doesn’t exist? Is your lead too weak? If in Hotjar you don’t see at least […]
Getting feedback on your copy
If there’s one thing that stopped me progressing as a copywriter… If there’s one thing that stopped me improving my skills… It was this… Not getting FEEDBACK on my copy. Because even if you think your copy is perfect… Even if you think you’ve hit all the right emotions… Your science makes sense… And the […]
3 Secrets to High Converting Upsells
There are 3 secrets to writing upsells 7 figure business owners know about… That 5 figure business owners don’t. What to know what they are? Here you go… Longer upsells tend to convert better After people have spent 40 mins reading your sales letter… You may think it’s time to give them a break and […]
What a $100m Email Copywriter Told Me About Writing High Converting Emails
I was on a call last night with Ryan Saplan from Warrior Media. He’s made hundreds of millions writing emails for clients. Here’s what he told me… Track EVERYTHING. The only way to make smart decisions is to have accurate data, rather than based on feels. Don’t just hire copywriters to write one email. Hire […]
Tell a Story to Boost Conversions for E-com Pages
Facebook is awash with ads for supplements… And most of them are losing money hand over fist. But the supplement sellers could change that if they made ONE key change… A key change that transforms their supplement from a commodity… Into being part of a movement… And that’s to tell the supplement’s backstory. A story […]
5 Day Virtual Event on Using Quiz Funnels in 2022
Are your clients struggling with rocketing ad costs on Facebook? Blame Apple. Because since killing off cookies… Conversion rates on FB have plummeted… While ad costs have shot through the roof. The solution? Quiz funnels. Ryan Levesque’s Quiz Funnel methodology has been around for 7 years now… But it’s getting a new lease of life […]
How to Write “Clicker” Health Emails in 4 Steps
They may only be 200 words long. But writing “clicker” emails for health promos that get opened and clicked through is no mean feat. Luckily there’s a proven structure you can follow to maximize your chances of getting those revered clicks (hat tip Jerrod Harlon for developing and teaching this formula): Problem Start with the […]
How to Get Copywriting Clients – 4 Step “Non Spammy” Process
Knowing how to get copywriting clients. It’s one of the biggest struggles when starting out as a copywriter. And based on the number of emails I’ve been getting on this topic lately… Finding clients is something a LOT of copywriters are struggling with right now. The two main options many new starters pursue are: Competing […]