The ratio of copywriters per business owners is reaching saturation point. So in a rising flood of new copywriters, how can you stand out? Here are two ways… 21. Be a copywriter who specializes in X Don’t just be a health copywriter. Be a health copywriter who specializes in weight loss… Or a health copywriter […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
To sell life insurance, you’ve got to show the coffin
To sell life insurance, you’ve got to show the coffin. And writing health copy can take you to dark places at times. Sometimes you have to write things that make you squirm… I’m talking about laying out in visceral detail why the reader’s life is in danger… Why their health problems are serious… And you […]
The RADIO Framework for Big Idea
Coming up with big ideas is hard. Particularly knowing if your idea is going to resonate… Or repel. The good news is there’s a five step framework you can follow to find out. It’s called the RADIO framework (which I learned from financial copywriter Tim Diering on a Copy Chief call). The RADIO framework gives […]
What Dean Jackson knows average email copywriters don’t
Dean Jackson is one of the world’s top email copywriters. Part of his success comes down to knowing something average email copywriters don’t. It’s this… Only 15% of people buy within 90 days of enquiring about a product. The other 85% buy later on. The key takeaway? People who don’t buy within a 7 day […]
2 Ways to Standout as a New Copywriter
The ratio of copywriters per business owners is reaching saturation point. So in a rising flood of new copywriters, how can you stand out? Here are two ways… 1. Be a copywriter who specializes in X Don’t just be a health copywriter. Be a health copywriter who specializes in weight loss… Or a health copywriter […]
Overcoming Buyer Insecurity
It’s one of the biggest reasons people don’t buy. It’s not because the price is too high… Or whether the reader thinks the product works. It’s that people are plagued with self doubt… They think they’re not good enough… And that even if a solution has worked for thousands of other people… It’s not going […]
How to know if your ideas resonate… or repel
I spent months working on three different sales letters for three different supplements. I could have eliminated MOST of that time if I’d done ONE thing first… And that is to… TEST my big ideas first. Because here’s the thing… Before people reach your sales letter they’re going to be presented with your campaign’s big […]
5 Things to Check When Copy Doesn’t Convert
Oh, no! Your copy bombed! What can you do about it? Check these five things… Does your product match the market? Are you trying to sell something people are buying already? Or are you trying to create market demand that doesn’t exist? Is your lead too weak? If in Hotjar you don’t see at least […]
Getting feedback on your copy
If there’s one thing that stopped me progressing as a copywriter… If there’s one thing that stopped me improving my skills… It was this… Not getting FEEDBACK on my copy. Because even if you think your copy is perfect… Even if you think you’ve hit all the right emotions… Your science makes sense… And the […]
3 Secrets to High Converting Upsells
There are 3 secrets to writing upsells 7 figure business owners know about… That 5 figure business owners don’t. What to know what they are? Here you go… Longer upsells tend to convert better After people have spent 40 mins reading your sales letter… You may think it’s time to give them a break and […]