The current thinking on optimising your website for the search engines is to do the following: Include plenty of key words (without damaging its readability). Build back-links with good quality, relevant sites. Contain regularly updated articles and news. In the US the use of business blogs is booming. They have an excellent ability to achieve […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Search Engine Optimisation – Why do you need it and how do you achieve it?
For success in selling online you cannot rely merely on flashy graphics and amazing special offers. Web visibility is crucial so your customers can actually find you. Then you can start shouting about your two for one shoe sale or time share in Mogadishu. Google and Yahoo’s biggest asset is their ability to provide the […]
Search Engine Optimisation → More Clicks → More Sales
Shopping; it’s a pain isn’t it? You waste time sat in traffic. Fight to find an over charged parking space. Then trawl through the aisles just to buy a Shayne Ward CD and an electric toothbrush. Perhaps that is why so many people are reaching for their mouse and shopping online. The spread of broadband, […]