I was on a call last night with Ryan Saplan from Warrior Media. He’s made hundreds of millions writing emails for clients. Here’s what he told me… Track EVERYTHING. The only way to make smart decisions is to have accurate data, rather than based on feels. Don’t just hire copywriters to write one email. Hire […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Tell a Story to Boost Conversions for E-com Pages
Facebook is awash with ads for supplements… And most of them are losing money hand over fist. But the supplement sellers could change that if they made ONE key change… A key change that transforms their supplement from a commodity… Into being part of a movement… And that’s to tell the supplement’s backstory. A story […]
5 Day Virtual Event on Using Quiz Funnels in 2022
Are your clients struggling with rocketing ad costs on Facebook? Blame Apple. Because since killing off cookies… Conversion rates on FB have plummeted… While ad costs have shot through the roof. The solution? Quiz funnels. Ryan Levesque’s Quiz Funnel methodology has been around for 7 years now… But it’s getting a new lease of life […]
How to Write “Clicker” Health Emails in 4 Steps
They may only be 200 words long. But writing “clicker” emails for health promos that get opened and clicked through is no mean feat. Luckily there’s a proven structure you can follow to maximize your chances of getting those revered clicks (hat tip Jerrod Harlon for developing and teaching this formula): Problem Start with the […]
How to Get Copywriting Clients – 4 Step “Non Spammy” Process
Knowing how to get copywriting clients. It’s one of the biggest struggles when starting out as a copywriter. And based on the number of emails I’ve been getting on this topic lately… Finding clients is something a LOT of copywriters are struggling with right now. The two main options many new starters pursue are: Competing […]
9 Lessons from Launching My Own Supplements
Now I’ve finally got one of my sup offers converting at about 1% and with a decent AOV (touch wood)… My imposter syndrome has faded just enough to allow me to pump out this post… (before, no doubt, my next test bombs and it rushes back with a vengeance). None of these insights are going […]
What Elon Musk Taught Me About Testing Offers
SpaceX gets through a lot of rockets. Elon Musk’s space company has launched over 100 unmanned rockets in the last decade… Some costing as much as $62 million… And a LOT of them blew up! In fact, even Musk admitted that, until recently, “Odds of rocket landing successfully are still less than 50%.” So were […]
Supplement biz update – My offer converts!
If you’re a loooongterm reader, you’ll know that I decided to have a go at launching my own supplements about 2 years ago. Like all new biz ventures… I posted excitedly about my big ideas, my tech stack, how I was taking big swings launching three supplements in one go, and then… Crickets. So yeah, […]
What Does a Copywriter Do – The Ultimate Guide On How to Get into Copywriting (2022)
What does a copywriter do? What does a copywriter do? It’s a question I get asked a lot when meeting new people, and even at business networking events. In a nutshell, a copywriter writes persuasive marketing communications for advertising, marketing campaigns and websites where the goal is to sell, rather than just inform or educate. […]
Give Your Hero a Flaw
He wasn’t always the world’s most powerful superhero… There was a time when his popularity took a dip. Fans had lost interest. He was too perfect. Too boring. Too stale. Nobody thought he’d ever lose. And so, people stopped wanting to hear about his tales. So you know what the writers did? They created Kryptonite. […]