“What’s working?”
That’s how Jay Abraham kicks off all his calls.
And for good reason.
Hot new marketing tactics take off like heat guided missiles…
Generate massive profits for those nimble enough to deploy them…
But then sink down into the depths…
…the moment they’ve lost their spark.
With this in mind, I have 3 Christmas gifts for you: Three hot marketing tactics for generating bumper profits for your clients (and new business for you).
- B-roll YouTube video ads with British voiceovers
I expect you’ve seen these types of ads for various supplements running on YouTube.
They combine B-roll stock video clips and flat British voice overs (which sound suspiciously like a software tool)…
While making MAHOOSIVE claims that would get them banned faster than lightning strikes the tree on Facebook.
But they also hit all the notes you’d find a lead.
And they’d be pretty easy for you to break down and rebuild for your client’s offers.
Because based on the video views these types of ads are getting on YouTube, they’re working like gangbusters!
- Putting a warning sign on your videos before people press play
I read about this tactic in a post in Alen Sultanic’s Nothing Held Back Facebook group (and written by the big man himself, no less).
Here’s how it works…
After running YouTube ads to the VSL on your website…
Add a warning stamp over the top of the video that looks like this:
This ratchets up the intrigue and curiosity levels to 11.
With all the censorship that’s now rife in social media…
This stamp makes people think they’re gaining access to some info big tech and their
corporate buddies don’t want you to know about.
And what’s more enticing than forbidden knowledge?
This stamp also bakes in intent.
Because when people click on it they’re raising their hands to say they want “in”.
- Podcast style VSLs – The Hot New Trend for 2022?
Again, this is an insight I gained from the Nothing Held Back group… and again from Alain Sultanic.
Financial newsletters have been running these interview style VSLs in YouTube for a while, and with great success:
This approach is now spreading to other niches…
And could be THE hot new trend in 2022.
Essentially, you turn the VSL script into an interview with the guru…
Where they talk about the customer’s challenges…
Why nothing they’ve tried until now has worked…
Run through their hero’s journey…
And present the product in the second half.
The key to success is having a reputable guru who’s good on camera…
And an enthusiastic interviewer who acts as their hype man.
What’s also appealing about these videos is that they’re relatively inexpensive to create (you could start as simply as a zoom call)…
They don’t look like ads…
And they replicate what people are actively watching on YouTube already (so they work great as YouTube Discovery ads).
So there you go.
Three new tactics for you to share with clients…
And to generate some extra business for yourself in 2022.
Merry Xmas!
