It would be “like killing Tony Soprano.” Series suicide, in other words. No, I’m not talking about the ending of the Sopranos… I’m talking about the show “24”. Because when it was suggested to one of “24’s” writers that they remove the pounding timer… His verdict was they may as well put a bullet through […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Conflict Makes Heroes More Human
Seeing his parents shot dead in front of him wasn’t enough. He still had to endure years of nightmares and wracking guilt… He had to train himself to a near superhuman level… And prowl the mean city streets looking for trouble… Before he could become one of the world’s most popular superheroes… BATMAN. Because here’s […]
To Write Great Leads Combine the Drama of a Soap Opera with Emotional Loss
“Dr. Lee, how bad is it this time?” “It’s not good, his heart just can’t support his weight.” Near death story leads like this are all the rage in supplements world. And for good reason. “People are bored shitless” (to quote John Carlton)… And opening your sales letter with a dramatic moment can reel in […]
What’s Working Now – 3 Xmas Gifts Inside
“What’s working?” That’s how Jay Abraham kicks off all his calls. And for good reason. Hot new marketing tactics take off like heat guided missiles… Generate massive profits for those nimble enough to deploy them… But then sink down into the depths… …the moment they’ve lost their spark. With this in mind, I have 3 […]
3 Things I Wish I’d Known Before Launching a Supplement Offer
It’s hard to believe… But work on my supplement offers is still in motion. If you’ve been subscribed for the last 12 months you’ll know that I’ve been working on launching my own supplement offers for the last year. And for 10 of those 12 months things didn’t go smoothly. Not at all. The good […]
Copy Chief Live 2021 – Takeaways
This week was Copy Chief Live 2021 – three days of talks, mentorship and networking. Sure, Copy Chief Live 2021 may have been virtual this year. But that didn’t stop it being inspiring, and getting the mental cogs going about how I can grow my copy biz in the next year. Here are my key […]
Stop Sending Clients Swipes! Offer to Heal a Gaping Wound Instead
How to attract high quality clients… But WITHOUT spending hours writing free swipes for each one. Send them an action plan on how you can heal a gaping wound in their business instead. To give you an example of why you should… I recently hung my shingle in the Nothing Held Back Jobs Board. I […]
Top 3 Takeaways from Copy Accelerator Live
Last week Copy Accelerator held its biannual live event, which you could also watch online. Over two days we were presented with the daunting picture of what it takes to be successful in the super competitive world of direct response. Here are my top three takeaways: Do everything possible to max AOV to have any […]
My $200 Supplement Funnel, Now Finally Ready to Launch!
Finally, my supplement offer is ready to launch! So far it’s only cost me about $200 to build the funnel (cost in unpaid hours is another matter). So I’ve taken bootstrapping to the Xtreme. The plan is to launch my duct taped version to get some data, and then upgrade parts as I go along. […]
7 ClickBank Compliance Tips
It’s been awhile since my last post. The reason? My script has been stuck in compliance hell! Writing compliant health copy has been described as walking along a tightrope across a canyon filled with deadly snakes while wearing a straitjacket. And now I know why. First I had to remove any discussion of toxins, as […]