How to attract high quality clients… But WITHOUT spending hours writing free swipes for each one. Send them an action plan on how you can heal a gaping wound in their business instead. To give you an example of why you should… I recently hung my shingle in the Nothing Held Back Jobs Board. I […]
Top 3 Takeaways from Copy Accelerator Live
Last week Copy Accelerator held its biannual live event, which you could also watch online. Over two days we were presented with the daunting picture of what it takes to be successful in the super competitive world of direct response. Here are my top three takeaways: Do everything possible to max AOV to have any […]
My $200 Supplement Funnel, Now Finally Ready to Launch!
Finally, my supplement offer is ready to launch! So far it’s only cost me about $200 to build the funnel (cost in unpaid hours is another matter). So I’ve taken bootstrapping to the Xtreme. The plan is to launch my duct taped version to get some data, and then upgrade parts as I go along. […]
7 ClickBank Compliance Tips
It’s been awhile since my last post. The reason? My script has been stuck in compliance hell! Writing compliant health copy has been described as walking along a tightrope across a canyon filled with deadly snakes while wearing a straitjacket. And now I know why. First I had to remove any discussion of toxins, as […]
7 Powerful Ways to Trigger Imagination
“Imagination is everything. It is the preview of life’s coming attractions.” Albert Einstein. Imagination is arguably the most powerful tool in our toolbox. Because when you can trigger positive images, feelings and hopes in your reader’s mind of the salvation that awaits with your product… just watch those conversions fly. So what’s the best way […]
ClickBank Compliance Loophole
I know there’s still 2 days to go, but thought I’d give you an early Xmas gift. A gift that can save you hours of hair tearing frustration trying to get health copy approved by ClickBank. Believe me, this is no easy feat. Because as you may know… The success of the multimillion generating ProVen […]
My Stack for Selling Supplements
My supplement campaign is gathering pace. The sales letter is still being sculpted out of the ugly lump that was the first draft. But it’s getting close to being Prime Time ready so I can open up the traffic hose and see how it does. My mentor Kim Krause Schwalm has reviewed it twice now. […]
7 Email Deliverability Tips for Getting in the Primary Tab
Last week was the penultimate call of my ‘Fast Track to A List’ mentorship program with Kim Krause Schwalm. And it was an eye opener, to say the least. Email deliverability expert Adrian Savage joined us as a guest. Adrian has helped some major players in our industry to get more of their emails into […]
Get Email Marketing Campaigns
There are many variations of passages of Lorem Ipsum available.
Let’s sell supplements together
It’s a step many of us aspire to make in our copywriter’s journey… To go from ‘words for hire’ to ‘offer owner’. A step with a whole new set of challenges… But RICHER rewards too. Well, it’s a step I’m looking to make myself… And transition from purely selling supplements for clients to selling them […]