“Imagination is everything. It is the preview of life’s coming attractions.” Albert Einstein. Imagination is arguably the most powerful tool in our toolbox. Because when you can trigger positive images, feelings and hopes in your reader’s mind of the salvation that awaits with your product… just watch those conversions fly. So what’s the best way […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
ClickBank Compliance Loophole
I know there’s still 2 days to go, but thought I’d give you an early Xmas gift. A gift that can save you hours of hair tearing frustration trying to get health copy approved by ClickBank. Believe me, this is no easy feat. Because as you may know… The success of the multimillion generating ProVen […]
My Stack for Selling Supplements
My supplement campaign is gathering pace. The sales letter is still being sculpted out of the ugly lump that was the first draft. But it’s getting close to being Prime Time ready so I can open up the traffic hose and see how it does. My mentor Kim Krause Schwalm has reviewed it twice now. […]
7 Email Deliverability Tips for Getting in the Primary Tab
Last week was the penultimate call of my ‘Fast Track to A List’ mentorship program with Kim Krause Schwalm. And it was an eye opener, to say the least. Email deliverability expert Adrian Savage joined us as a guest. Adrian has helped some major players in our industry to get more of their emails into […]
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Let’s sell supplements together
It’s a step many of us aspire to make in our copywriter’s journey… To go from ‘words for hire’ to ‘offer owner’. A step with a whole new set of challenges… But RICHER rewards too. Well, it’s a step I’m looking to make myself… And transition from purely selling supplements for clients to selling them […]
I paid $13,500 to join a Facebook group. Here’s why
If you’d told me a week ago I’d willingly spend $13,500 to join a Facebook group I’d of told you “you’re outta your darn mind!” But then Copy Accelerator Live happened. Over two days I got blown away by the camaraderie… quality of the talks… and the overwhelming LOVE CA members had for their tribe. […]
12 Point Checklist for Copy Reviews
What’s the best way to attract clients? To endlessly send cold emails until you get flagged as spam? Or to handpick 10 clients you REALLY want to write for… And then share ideas on how they can improve their conversions and moolah? My advice would be the latter. Sure, this strategy always has the risk […]
3 Ways to Impress a Billion Dollar Copywriter
You’ve heard of Stefan Georgi, right? A copywriter whose sales letters bossed the first page of Clickbank… Charges $50-100k per sales letter… Writes copy set to generate $1bn (yes, bn) for clients this year… And he’s the creator of the RMBC Method (which I was banging on about a couple of months ago). Well, get […]
5 Ways to Stand Out in a Sea of Copywriters
The copywriting universe is expanding at breakneck speed. Facebook groups are filling up daily with aspiring teenage wordsmiths (I’d LOVE to have known about copywriting at their age)… While copywriters based in India, Nigeria and other countries are upping their game to earn a chunkier wage packet from the interwebs… And people who’ve lost their […]