What’s the best way to attract clients? To endlessly send cold emails until you get flagged as spam? Or to handpick 10 clients you REALLY want to write for… And then share ideas on how they can improve their conversions and moolah? My advice would be the latter. Sure, this strategy always has the risk […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
3 Ways to Impress a Billion Dollar Copywriter
You’ve heard of Stefan Georgi, right? A copywriter whose sales letters bossed the first page of Clickbank… Charges $50-100k per sales letter… Writes copy set to generate $1bn (yes, bn) for clients this year… And he’s the creator of the RMBC Method (which I was banging on about a couple of months ago). Well, get […]
5 Ways to Stand Out in a Sea of Copywriters
The copywriting universe is expanding at breakneck speed. Facebook groups are filling up daily with aspiring teenage wordsmiths (I’d LOVE to have known about copywriting at their age)… While copywriters based in India, Nigeria and other countries are upping their game to earn a chunkier wage packet from the interwebs… And people who’ve lost their […]
An Effective Content Strategy in 2020
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Total Cost of Creating an eBook
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Content Brings Value To Your Business
It is a long established fact reader will be distracted by the readable content of a page when looking.
Skills Every Copywriter Should Learn
It is a long established fact reader will be distracted by the readable content of a page when looking.
Blogging Work for You in 2020
It is a long established fact reader will be distracted by the readable content of a page when looking.
Make bolder offers to attract higher paying clients
Funny isn’t it, we spend all day writing to sell other people’s stuff, but struggle to string a few lines together to sell our own. You want to know what the BIG mental block is? Not dialing in what your services are worth. Case in point… If you consider yourself a conversion copywriter, you should […]
Write a Business Case Study
It is a long established fact reader will be distracted by the readable content of a page when looking.