Funny isn’t it, we spend all day writing to sell other people’s stuff, but struggle to string a few lines together to sell our own. You want to know what the BIG mental block is? Not dialing in what your services are worth. Case in point… If you consider yourself a conversion copywriter, you should […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Write a Business Case Study
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Paid Search and Organic SEO
It is a long established fact reader will be distracted by the readable content of a page when looking.
How Rolex Turned an Inferior Product into a Hot Seller
In the late 60s, Rolex was nothing special. They were just another watchmaker. But then something happened that flipped the watch market upside down. Seiko unveiled the Astron – the world’s first “quartz clock” wristwatch. All of a sudden Rolex’s watches looked dated. Basic. Even cheap. Rolex knew they had to do something fast… something […]
URGENT – Stefan Georgi just shared a chance to turbocharge your career writing for him… But there's a catch
I know I’ve been banging on a lot about Stefan Georgi’s RMBC method recently… But I feel compelled to bang some more… Because the ‘$50k per sales letter’ man just shared an UNBELIVABLE opportunity…. A chance for copywriters to turbocharge their career writing for his 9 figure clients… and get the fame, glory and money […]
By the letter of the law, what I did is not a crime.
By the letter of the law, what I did is not a crime. But it still makes me cringe with guilt. No, it wasn’t visiting my grandparents on lockdown. Yet when I reveal it, people will be unsubscribing and deleting me from their contacts faster than lightning strikes the tree. What am I talking about? […]
Don't Sell with T-rex Arms
When someone’s thirsty, sell them another glass. Wise words. But why not go all out and sell them the pitcher? As the economy tanks… Maximizing conversions on every page will get ever more vital. One stage too many marketers hold back on is their first upsell. They think people are weary… Have read enough already… […]
RMBC Method Review – Can it Really Help You Earn $50k Writing Sales Letters in 3 days?
In my RMBC Method review I cover how it works and if it really can enable you to write high converting sales letters in 3 days, and charge $50k per letter. Writing sales letters used to be an arcane art… shrouded in mystery. Legendary copywriters would spend 4-6 weeks reading around the topic… Walking around […]
RMBC method at a 97% discount
Last week Stefan Georgi released his RMBC method. In case you didn’t know, Stefan Georgi has had more top 10 monster sellers on Clickbank than any other copywriter (at one point, 6 out of the top 10 were written by him)… He now charges $50k per sales letter… And alongside Justin Goff, he runs the Copywriter […]
Check out this hybrid Facebook ad funnel – It’s gold
Creating a million dollar selling funnels doesn’t have to be rocket science. It doesn’t have to mean testing 100 different headlines… forcing traffic through 10 different presells… or feeling like you’re herding cats trying to get it profitable. It can be as simple as seeing what’s working for marketing’s elite and re-engineering it. There’s one […]