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Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Total Cost of Creating an eBook
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Content Brings Value To Your Business
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Skills Every Copywriter Should Learn
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Blogging Work for You in 2020
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Make bolder offers to attract higher paying clients
Funny isn’t it, we spend all day writing to sell other people’s stuff, but struggle to string a few lines together to sell our own. You want to know what the BIG mental block is? Not dialing in what your services are worth. Case in point… If you consider yourself a conversion copywriter, you should […]
Write a Business Case Study
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Paid Search and Organic SEO
It is a long established fact reader will be distracted by the readable content of a page when looking.
How Rolex Turned an Inferior Product into a Hot Seller
In the late 60s, Rolex was nothing special. They were just another watchmaker. But then something happened that flipped the watch market upside down. Seiko unveiled the Astron – the world’s first “quartz clock” wristwatch. All of a sudden Rolex’s watches looked dated. Basic. Even cheap. Rolex knew they had to do something fast… something […]
URGENT – Stefan Georgi just shared a chance to turbocharge your career writing for him… But there's a catch
I know I’ve been banging on a lot about Stefan Georgi’s RMBC method recently… But I feel compelled to bang some more… Because the ‘$50k per sales letter’ man just shared an UNBELIVABLE opportunity…. A chance for copywriters to turbocharge their career writing for his 9 figure clients… and get the fame, glory and money […]