By the letter of the law, what I did is not a crime. But it still makes me cringe with guilt. No, it wasn’t visiting my grandparents on lockdown. Yet when I reveal it, people will be unsubscribing and deleting me from their contacts faster than lightning strikes the tree. What am I talking about? […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Don't Sell with T-rex Arms
When someone’s thirsty, sell them another glass. Wise words. But why not go all out and sell them the pitcher? As the economy tanks… Maximizing conversions on every page will get ever more vital. One stage too many marketers hold back on is their first upsell. They think people are weary… Have read enough already… […]
RMBC Method Review – Can it Really Help You Earn $50k Writing Sales Letters in 3 days?
In my RMBC Method review I cover how it works and if it really can enable you to write high converting sales letters in 3 days, and charge $50k per letter. Writing sales letters used to be an arcane art… shrouded in mystery. Legendary copywriters would spend 4-6 weeks reading around the topic… Walking around […]
RMBC method at a 97% discount
Last week Stefan Georgi released his RMBC method. In case you didn’t know, Stefan Georgi has had more top 10 monster sellers on Clickbank than any other copywriter (at one point, 6 out of the top 10 were written by him)… He now charges $50k per sales letter… And alongside Justin Goff, he runs the Copywriter […]
Check out this hybrid Facebook ad funnel – It’s gold
Creating a million dollar selling funnels doesn’t have to be rocket science. It doesn’t have to mean testing 100 different headlines… forcing traffic through 10 different presells… or feeling like you’re herding cats trying to get it profitable. It can be as simple as seeing what’s working for marketing’s elite and re-engineering it. There’s one […]
Copywriting Miracle is now FREE!
Back in Dec I posted about Mark Pescettii’s Copywriting Miracle program… and why anyone interested in writing for supplements should jump on in while he was offering a limited time discount (or any market, for that matter). Well, that post generated a ton of traffic. But sadly, most of it came after the doors on […]
3 Ways to Thrive During the Coronavirus Outbreak
Shock. Fear. Disbelief. Denial…. And now gradual acceptance. No doubt about it… the coronavirus outbreak has held us on one heck of a rollercoaster ride the last few weeks. And a ride we’re not getting off any time soon. We’re in for months (if not years) of economic turmoil, social unrest and uncertainty. Some say […]
How the Evolution of Branding Has Made Us Self Absorbed, Unfulfilled and Craving Conflict
How are you coping out there? I’m in Thailand and looking to book a flight out pronto. My visa expires in a week, Thai Airways aren’t answering the phone (I’ve tried literally evey number I could find) and there’s a hovering threat of airports in the UK getting closed. But this is still small fry […]
Marketing Events During Coronavirus be like…
It’s not every day you show up to a marketing event and the presenters walk on in hazmat suits (Thailand style). But then this was no ordinary marketing event… This was Project Persuasion 4.0 – Marketing Gone Wild. Over 3 days I filled my notebook with the unconventional ideas and ‘down the rabbit hole’ strategies […]
We All Make Mistakes
After getting the smackdown from the FTC, seems like one of the copywriting scene’s biggest publishers is moving into safer ventures. But I’m not writing this to wag fingers. Who knows what happened at Agora HQ. Maybe an email got missed, or nobody got the memo from legal. Mistakes happen. I’ve made a bunch of […]